.aaa

Overview

• .aaa is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• The registry and sponsoring organization is American Automobile Association, Inc. (AAA), a U.S.-based non-profit automobile club.
• The string is intended to protect the AAA brand and provide a unique, trusted online namespace for AAA-related entities.
• Neustar provides back-end registry services.

History

• Registered on August 12, 2015.
• Template information lists an implementation date of August 13, 2015.
• Delegated to the DNS root zone on August 26, 2015.
• The application and delegation were processed as part of the 2012 round of new gTLDs.

Usage and Audience

• Intended primarily for AAA and its affiliated entities, including:
  • members
  • directors and officers
  • local and regional AAA clubs
  • employees and subsidiaries
• AAA's stated objective is to provide a trusted online space tied to its brand and membership base.

Registration Rules

• .aaa is a brand gTLD operated by the American Automobile Association; registrations are intended to serve the organization's brand and related entities.
• AAA indicated plans to offer .aaa domain registrations free of charge or priced on a cost-recovery basis.

SEO and Brand Impact

• The .aaa gTLD was created explicitly to protect the AAA brand and to provide a clear, trusted namespace for its members and affiliates.
• As a brand gTLD, .aaa is positioned for brand control and organizational identity rather than general commercial use.

Notable Cases or Examples

• Registry: American Automobile Association, Inc., the world's largest automobile club with 53.3 million members.
• AAA's main website: http://www.aaa.com
• Back-end registry services provided by Neustar.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       AAA

organisation: American Automobile Association, Inc.
address:      1000 AAA Drive
address:      Heathrow FL 32746
address:      United States of America (the)

contact:      administrative
name:         Chris Niemi
organisation: Markmonitor Inc.
address:      1120 S. Rackham Way, Suite 300
address:      Meridian ID 83642
address:      United States of America (the)
phone:        +1(208) 389-5740
e-mail:       gtldservices@markmonitor.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.AAA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.AAA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.AAA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.AAA 156.154.144.2 2610:a1:1071:0:0:0:0:2
nserver:      NS2.DNS.NIC.AAA 156.154.145.2 2610:a1:1072:0:0:0:0:2
nserver:      NS3.DNS.NIC.AAA 156.154.159.2 2610:a1:1073:0:0:0:0:2
ds-rdata:     31852 8 2 89f7670afc091b199b47900e4ce4135b9463b7f74d3d19a1c732e78c345d4de6

whois:        whois.nic.aaa

status:       ACTIVE
remarks:      Registration information: http://www.aaa.com

created:      2015-08-13
changed:      2024-12-11
source:       IANA