About .aaa domain
.aaa is a brand gTLD operated by American Automobile Association, Inc. (AAA). It was delegated in August 2015 under ICANN's New gTLD Program. The registry's stated purpose is to protect its brand and provide a trusted online space for its organization. It is not a commercial, open TLD for public registration.
Who can register .aaa domain
Registration for .aaa domains is strictly restricted. Only the registry operator, American Automobile Association, Inc., its verified members, affiliated clubs, employees, and subsidiaries are eligible. The registry plans to offer registrations at no cost or on a cost-recovery basis solely to these authorized entities. General public registration is not available.
How to register .aaa domain
As a closed brand TLD, .aaa domains are not allocated through commercial registrars. The registry operator, American Automobile Association, Inc., controls all allocations internally. Eligible entities within the AAA organization must request domains through an internal process managed by the registry. Approved requests result in the registry directly creating and managing the domain records.
Typical uses of .aaa domain
The .aaa extension is used exclusively by the American Automobile Association and its ecosystem. It serves to create a secure and branded online space for AAA's internal operations, member services, and affiliated clubs. Domains under this TLD are chosen to reinforce trust and brand identity for the automobile association's digital properties, distinguishing them from generic or public domains.
Tips for registering .aaa domain
- Registrations are expected to be offered free of charge or on a cost-recovery basis to eligible entities.
- As a brand TLD, WHOIS privacy as a separate add-on is unlikely, as the registry controls all data.
- Domain availability is limited to the registry's predefined eligible groups, not the open market.
- The registry maintains full control over all policies, including renewal, transfer, and dispute resolution.