Generic top-level domainsDNSSEC
Overview
.aarp is a delegated brand generic top-level domain (gTLD) applied for and operated by AARP (American Association of Retired Persons) under ICANN's New gTLD Program. The namespace was pursued to protect AARP's brand and to provide a "trusted, hierarchical, and intuitive" domain space for AARP, its affiliates, subsidiaries, members and Internet users.
History
- Type: Brand gTLD delegated under ICANN's New gTLD Program.
- Registry operator: AARP (American Association of Retired Persons).
- Backend registry service provider: Verisign.
- Implementation / delegation timeline:
- TLD subtype listed as 2012 (application period).
- Implemented: October 22, 2015 (per registry information).
- Delegated to the DNS root zone: 3 November 2015.
- AARP planned a staged, four-stage roll-out from delegation to operation as part of its implementation plan.
Usage and Audience
- Intended primary users:
- AARP itself and its qualified subsidiaries and affiliates.
- AARP members and internet users seeking AARP services and information.
- Purpose and positioning:
- Provide a secure channel for AARP content and information.
- Consolidate intellectual property activities and expand AARP's online branding and marketing efforts.
- Support AARP's digital strategy to serve people aged 50+ with accessible online resources.
Registration Rules
- Intended registration policy at launch:
- Initially limited to AARP and its qualified subsidiaries and affiliates to establish operations and sustainability.
- Policy framework notes:
- The limited distribution combined with requirements in Specification 9 of the Registry Agreement was intended to exempt AARP from annual Code of Conduct compliance requirements.
SEO and Brand Impact
- Brand and trust focus:
- The .aarp gTLD was positioned as a brand-protecting namespace to enhance AARP's relevance and brand awareness.
- AARP described the gTLD as a means to provide a trusted, hierarchical namespace for its initiatives, programs, and services.
- Intended benefits cited by the applicant:
- Greater ease of use for members and users, stronger control over branded content, and a platform to consolidate AARP's online identity.
Operator
AARP
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: AARP organisation: AARP address: 601 E Street Northwest address: Washington DC 20049 address: United States of America (the) contact: administrative name: Managing Partner organisation: FairWinds Partners, LLC address: 1000 Potomac Street NW #350 address: Washington DC 20007 address: United States of America (the) phone: 202 223 9252 fax-no: 202 223 9256 e-mail: aarpregistry@fairwindspartners.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.AARP 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.AARP 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.AARP 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.AARP 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.AARP 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.AARP 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 26254 8 2 bff5bd7c3f7a468cdcc7caf66e978a5d9b5211f39241039a5218b82aa62fb6c6 whois: whois.nic.aarp status: ACTIVE remarks: Registration information: created: 2015-10-22 changed: 2024-08-23 source: IANA