About .abb domain
.abb is a brand gTLD operated exclusively by ABB Ltd, the Swiss multinational corporation. It was delegated to the root zone on April 25, 2015, as part of ICANN's New gTLD Program. The extension functions as a closed, restricted registry intended to provide an authoritative and secure online namespace for the ABB Group. Its purpose as a domain product is to strengthen brand identity and authenticity for the registry operator's own use.
Who can register .abb domain
Registration of .abb domain names is not open to the public. Only ABB Ltd, the registry operator, and its approved affiliates and partners can register domains within this namespace. The registry maintains a closed model where all registrations are initiated and controlled internally by the ABB Group. There is no commercial registration process available to external individuals or organizations.
How to register .abb domain
Domains under .abb are not allocated through commercial registrars. The TLD operates as a closed, brand-restricted registry managed solely by ABB Ltd. Domain names are created and assigned internally by the registry to its subsidiaries, affiliates, and approved partners for official use. The allocation process is governed by ABB's internal policies to ensure all use aligns with and strengthens the corporate brand.
Typical uses of .abb domain
This TLD is used exclusively by ABB Ltd and its global network of subsidiaries and partners to structure its online presence. It provides an authoritative digital space for the company's products, services, and regional operations, allowing for intuitive navigation using categories like geography, product lines, or industry solutions. The primary use case is to assure customers of brand authenticity and to consolidate the corporate identity across its digital platforms, distinguishing official channels from generic ones.
Tips for registering .abb domain
- This is a closed registry; domains are not available for purchase or registration by the general public.
- All domain names are registered and managed directly by the ABB Ltd registry for internal corporate use.
- The registry's primary focus is on brand integrity, meaning all content under .abb domains is controlled to align with corporate messaging.