Overview
- .abb is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
- It is managed by ABB Ltd. (Switzerland) and intended to provide an authoritative Internet namespace for the ABB Group.
History
- Applied for in the 2012 gTLD round as a brand TLD.
- Delegated to the DNS root zone on April 25, 2015.
- Registry operator: ABB Ltd. (PIC: 543). Official website listed as https://global.abb/.
Usage and Audience
- Operates as a restricted registry controlled by ABB Ltd.
- Intended primary users:
- ABB Ltd and the ABB Group (including its subsidiaries and affiliates)
- ABB partners and authorized entities that require brand-authentic online presence
- Customers and stakeholders seeking official ABB information, services, and resources
- Designed to support structured naming (second- and third-level domains) organized by geography, product, industry sector, or function.
Registration Rules
- .abb is a restricted/brand registry: ABB Ltd can create and control domain spaces within the TLD.
- Intended to be used to strengthen ABB's brand identity and to ensure authenticity of domains used by ABB entities, affiliates and partners.
SEO and Brand Impact
- The TLD is positioned to reinforce ABB's brand identity and authenticity online.
- Stated goals include promoting trust, convenience, and assurance of brand authenticity for Internet users and creating a coherent, navigable ABB online presence.
Notable Cases or Examples
- The TLD is managed by ABB Ltd and intended for deployment across ABB, its approximately 300 subsidiaries worldwide, and associated partners to present authoritative ABB content and services.
Operator
ABB Ltd
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: ABB
organisation: ABB Ltd
address: Affolternstrasse 44
address: Zurich CH-8050
address: Switzerland
contact: administrative
name: Domain Administration
organisation: ABB Schweiz AG
address: Intellectual Property, CH-IP/TM
address: Brown Boveri Strasse 6
address: Baden CH-5400
address: Switzerland
phone: +41 58 585 56 34
fax-no: +41 58 585 76 55
e-mail: ngtld-abb@cscinfo.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.ABB 2a01:8840:6e:0:0:0:0:41 65.22.112.41
nserver: A2.NIC.ABB 2a01:8840:71:0:0:0:0:41 65.22.115.41
nserver: B0.NIC.ABB 2a01:8840:6f:0:0:0:0:41 65.22.113.41
nserver: C0.NIC.ABB 2a01:8840:70:0:0:0:0:41 65.22.114.41
ds-rdata: 16216 8 2 6dc3161e488f546a3baa11018bf0123c789c56241c9c03dcb74ce07a5accb18f
whois: whois.nic.abb
status: ACTIVE
remarks: Registration information: http://abb.com
created: 2015-04-09
changed: 2023-08-11
source: IANA
