Overview
- .abbvie is a brand generic top-level domain (gTLD) delegated to the DNS Root Zone on 6 April 2016.
- The registry operator listed in the application materials is Abbott Laboratories.
- The gTLD was intended to provide a trusted, hierarchical, and intuitive namespace for AbbVie products, services, and information.
History
- The string was applied for as part of ICANN's New gTLD Program; application details were revealed during the program's disclosure events in 2012.
- Abbott Laboratories filed the application on behalf of AbbVie because AbbVie had not yet been legally formed at the time of filing.
- Abbott announced on 19 October 2011 that it planned to separate into two publicly traded companies; the research-based pharmaceutical company emerging from that split would be named AbbVie.
- The .abbvie TLD was delegated to the Root Zone on 6 April 2016 and is classified as a delegated brand gTLD.
Usage and Audience
- The intended audience for .abbvie is consumers and stakeholders of AbbVie’s products and services.
- The registry application describes intended use by AbbVie and its various business segments to host product, service, and informational content.
- Abbott anticipated limited initial use of the gTLD with potential expansion as AbbVie’s digital strategy and market conditions developed.
Registration Rules
- .abbvie is identified as a brand gTLD; the application frames the namespace as serving AbbVie’s products, services, and corporate information.
- Abbott Laboratories acted as the applicant and designated entity to bring the gTLD to market until AbbVie was legally formed.
- The source material does not provide technical registration formulas, explicit eligibility criteria, or details such as registration periods or allowed character sets.
SEO and Brand Impact
- The stated purpose of .abbvie is to provide a "trusted, hierarchical, and intuitive" namespace for AbbVie, which reflects brand-control and clarity of provenance as primary goals.
- As a branded gTLD, .abbvie is positioned to centralize AbbVie-related content under a corporate namespace and reinforce brand identity online.
Operator
AbbVie Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: ABBVIE
organisation: AbbVie Inc.
address: 1 N. Waukegan Road
address: North Chicago IL 60064
address: United States of America (the)
contact: administrative
name: Domain Manager
organisation: Valideus
address: 28-30 Little Russell Street
address: London WC1A 2HN
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 2074218299
fax-no: +44 8700118187
e-mail: technical@valideus.com
contact: technical
name: TLD Registry Services Technical
organisation: Nominet
address: Minerva House
address: Edmund Halley Road
address: Oxford Science Park
address: Oxford OX4 4DQ
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44.1865332211
e-mail: registrytechnical@nominet.uk
nserver: DNS1.NIC.ABBVIE 213.248.219.41 2a01:618:403:0:0:0:0:41
nserver: DNS2.NIC.ABBVIE 103.49.83.41 2401:fd80:403:0:0:0:0:41
nserver: DNS3.NIC.ABBVIE 213.248.223.41 2a01:618:407:0:0:0:0:41
nserver: DNS4.NIC.ABBVIE 2401:fd80:407:0:0:0:0:41 43.230.51.41
nserver: DNSA.NIC.ABBVIE 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver: DNSB.NIC.ABBVIE 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver: DNSC.NIC.ABBVIE 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver: DNSD.NIC.ABBVIE 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata: 56720 8 2 11e4530f78b2c9cb2455d04dfa886a61c3f23e1887e53245b7950fff03ad8b2b
whois:
status: ACTIVE
remarks: Registration information: http://www.abbvie.com
created: 2016-02-26
changed: 2025-01-28
source: IANA
