Overview
- .afl is a brand generic top-level domain (gTLD) associated with the Australian Football League (AFL).
- Intended as an official, authoritative Internet space that promotes AFL brand authenticity and reduces user confusion.
- Launched through ICANN's New gTLD Program as a restricted domain for AFL-related entities.
History
- Delegated to the DNS Root Zone on 28 March 2015 as part of ICANN's new gTLD program.
- The Australian Football League acted as the applicant, administrator and operator of the string.
- The AFL partnered with Melbourne IT as an application consultant and ARI Registry Services as the back-end technical provider.
- Classified as a brand TLD and listed as delegated in operator records.
Usage and Audience
- Primary users: the Australian Football League, AFL clubs, players, corporate partners and affiliates.
- Target audience: fans, participants, consumers and media seeking official AFL information, services and resources.
- Typical use cases: official club sites, player pages, partner and sponsorship sites, marketing and communications.
Registration Rules
- Operates as a restricted registry under AFL control; registrations are intended to be managed and approved by the AFL.
- Purpose stated by the applicant: to ensure increased trust and confidence by assuring brand authenticity and eliminating user confusion.
- Domains in .afl are intended for official communication, marketing and brand-related resources associated with the AFL and its partners.
SEO and Brand Impact
- The AFL's stated goals for .afl emphasize boosting brand reputation and consumer trust by providing an authoritative domain space.
- The registry aims to use .afl to strengthen online, mobile and digital media presence, improving engagement with fans, participants and partners.
- Positioning as an official namespace can help signal authenticity to users and differentiate official AFL content from unaffiliated sites.
Operator
Australian Football League
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: AFL
organisation: Australian Football League
address: 140 Harbour Esplanade
address: Docklands VIC 3008
address: Australia
contact: administrative
name: Simon Clarke
organisation: Australian Football League
address: 140 Harbour Esplanade
address: Docklands VIC 3008
address: Australia
phone: +61394796684
fax-no: +61396431871
e-mail: ngtld-afl@cscinfo.com
contact: technical
name: Anne-Mette Roed
organisation: CSC Digital Brand Services
address: 2711 Centerville Rd.
address: Suite 400
address: Wilmington DE 19808
address: United States of America (the)
phone: +442070151717
e-mail: ngtld-afl@cscinfo.com
nserver: A.NIC.AFL 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.AFL 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.AFL 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.AFL 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.AFL 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.AFL 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 13525 8 2 3ed455af1ed7b0b93e6e2d245360464c9d6549def04606b10e76fd52bd692ca3
whois: whois.nic.afl
status: ACTIVE
remarks: Registration information: http://nic.afl
created: 2015-02-19
changed: 2023-11-30
source: IANA
