Overview
- .agency is an active generic top-level domain (gTLD) string introduced through ICANN's New gTLD Program.
- The TLD is managed by Donuts via Steel Falls, LLC. Demand Media provides back-end registry services.
- .agency was delegated to the DNS Root Zone on 14 January 2014.
History
- Proposed as part of ICANN's New gTLD Program and applied for by Donuts.
- Donuts filed many gTLD applications (307 strings) and raised capital to support its operations.
- A Registry Agreement between Donuts and ICANN for .agency was signed on 14 November 2013.
- The string was delegated to the Root Zone on 14 January 2014, completing the successful application and delegation process.
Usage and Audience
- The registry described .agency as a means of "providing greater expression on the Internet" and intended it to be an open gTLD without pre-registration policies.
- The TLD is categorized under Commerce in registry listings, indicating a focus on commercial use and broader registrant access.
Registration Rules
- Intended operation model: open registration (no pre-registration verification).
- Donuts stated intent to adhere to all ICANN registration policies and to implement remediation and takedown policies as required.
- Abuse-control approach: use of user and rights protections rather than pre-registration vetting.
SEO and Brand Impact
- Positioning: marketed as an expressive, open gTLD that can support branding related to agencies and commercial services.
- Governance and trust: a formal Registry Agreement with ICANN and back-end support from Demand Media indicate standard registry governance and operational arrangements; Donuts also indicated plans for rights protections and remediation processes to address abuse.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: AGENCY
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.AGENCY 2a01:8840:1a:0:0:0:0:2 65.22.24.2
nserver: V0N1.NIC.AGENCY 2a01:8840:1b:0:0:0:0:2 65.22.25.2
nserver: V0N2.NIC.AGENCY 2a01:8840:1c:0:0:0:0:2 65.22.26.2
nserver: V0N3.NIC.AGENCY 161.232.12.2 2a01:8840:f6:0:0:0:0:2
nserver: V2N0.NIC.AGENCY 2a01:8840:1d:0:0:0:0:2 65.22.27.2
nserver: V2N1.NIC.AGENCY 161.232.13.2 2a01:8840:f7:0:0:0:0:2
ds-rdata: 3424 8 2 1add3ab87e1adcf93dd66fdd6e4359737e7ef52c5b359b8b898ee928850be071
whois: whois.nic.agency
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-01-09
changed: 2023-09-12
source: IANA
Registrars
