Generic top-level domainsDNSSEC
Overview
.airtel is a brand generic top-level domain (gTLD) delegated to Bharti Airtel Limited. It was created as a dedicated namespace for the Airtel brand to serve as the entry point for Airtel’s products, services, campaigns and partner sites, helping to consolidate and simplify the company’s online identity.
History
- Type: Brand gTLD (generic TLD).
- Registry / Operator: Bharti Airtel Limited.
- Application: Applied during ICANN's New gTLD Program (Reveal Day noted 13 June 2012).
- Delegation: Delegated to the DNS root zone on 08 July 2015.
Usage and Audience
- Intended primary users:
- Airtel's internal divisions
- Airtel products and services
- Marketing campaigns
- Partners and customers (for designated second-level domains)
- Mission and goals:
- Serve as the central entry point for all things Airtel across geographies and offerings
- Build brand recall and trust
- Deliver a seamless, consistent web experience for Airtel customers worldwide
- Reduce confusion from disparate domain conventions and mitigate cybersquatting and phishing risks
- Adoption estimates (as provided in the application):
- Year 1: ~3,000 second-level domains
- Year 2: ~4,000 domains live
- Year 3: ~5,000 domains live
Registration Rules
- Intended use: Exclusive use by Bharti Airtel for its corporate needs, product and service sites, campaigns, partners and customers.
- Priority allocation: In the first year, priority is given to existing Airtel domains across countries, products and services.
- Subsequent allocation: In later years, second-level domains may be provided to partners and customers under the .airtel gTLD.
SEO and Brand Impact
- Purpose-driven brand control: By owning .airtel, Airtel intends to consolidate control of second-level domains and present a consistent brand presence worldwide.
- Security and trust: Centralized control is aimed at reducing cybersquatting and phishing, thereby improving customer trust and reducing potential online fraud tied to misleading domains.
- Brand positioning: Using a branded gTLD reinforces Airtel’s corporate identity and can improve brand recall by creating a clear, dedicated namespace for Airtel properties.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: AIRTEL organisation: Bharti Airtel Limited address: Bharti Crescent, address: 1, Nelson Mandela Road address: Vasant Kunj Phase II address: New Delhi Delhi 110070 address: India contact: administrative name: Aditi Sharma Wadhwa organisation: Bharti Airtel address: Bharti Crescent, address: 1, Nelson Mandela Road address: Vasant Kunj Phase II address: New Delhi Delhi 110070 address: India phone: +91 99 53990071 fax-no: +91 11 41666149 e-mail: aditi.sharmawadhwa@airtel.com contact: technical name: Bonnie Bryant organisation: Verisign, Inc. address: 12061 Bluemont Way address: Reston VA 20190 address: United States of America (the) phone: 1-703-925-6999 fax-no: 1-703-948-3978 e-mail: info@verisign-grs.com nserver: AC1.NSTLD.COM 192.42.173.30 2001:500:120:0:0:0:0:30 nserver: AC2.NSTLD.COM 192.42.174.30 2001:500:121:0:0:0:0:30 nserver: AC3.NSTLD.COM 192.42.175.30 2001:500:122:0:0:0:0:30 nserver: AC4.NSTLD.COM 192.42.176.30 2001:500:123:0:0:0:0:30 ds-rdata: 42300 8 2 a698e339483d094208dfb7b858cdf0401bffc320afcc5aeed3b03dfe82bfacc0 whois: whois.nic.airtel status: ACTIVE remarks: Registration information: http://www.airtel.in created: 2015-06-18 changed: 2023-11-21 source: IANA