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  • Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .amazon domain

    .amazon is a brand generic top-level domain (gTLD) operated by Amazon.com Inc. It was delegated to the company by ICANN in May 2019 following a multi-year application and dispute process. The registry's stated mission is to provide a dedicated and secure platform for the company's online presence and innovation. This TLD is a closed brand extension, meaning its registration is highly restricted.

    Who can register .amazon domain

    Registration for .amazon domains is not open to the public. According to the source material, .amazon domains can only be registered by Amazon's employees. The TLD is intended exclusively for Amazon's own products and services. There is no process for external entities, organizations, or individuals to register a domain under this extension.

    How to register .amazon domain

    This TLD is not allocated through commercial registrars. .amazon is a brand TLD operated solely by Amazon.com Inc. for its internal use. Domain names under this extension are allocated internally by the company to its employees and projects. The process is managed by the corporate registry, and there is no public application or purchase interface for this namespace.

    Typical uses of .amazon domain

    As a brand TLD, .amazon is used exclusively by Amazon.com Inc. and its affiliates. Domains under this extension are intended to support Amazon's products, services, and internal infrastructure. It provides the company with a controlled and secure namespace for its online operations, distinct from more generic extensions like .com. Typical use cases include corporate websites, specific product platforms, and secure internal services associated with the Amazon brand.

    Tips for registering .amazon domain

    • This is a closed brand TLD; domains cannot be registered by the general public under any circumstances.
    • The registry is operated by Amazon.com Inc. for its exclusive use.
    • There are no publicly available policies regarding registration terms, renewals, or transfers for external parties.

    Frequently asked questions about .amazon domain

    Who operates .amazon domain?The registry for .amazon domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .amazon domain?

    Registration is strictly limited to employees of Amazon.com Inc. The TLD was established as a private namespace for the company's exclusive use. There are no eligibility pathways for individuals, other businesses, or organizations outside of Amazon to obtain a .amazon domain name.

    Can I transfer a .amazon domain between registrars?

    As a closed brand TLD, standard inter-registrar transfer procedures do not apply. Domain management and any potential internal transfers are handled entirely within Amazon's corporate registry infrastructure. External entities cannot initiate a transfer for a .amazon domain as they cannot hold one in the first place.

    Can I dispute a .amazon domain name?

    Standard dispute policies like the UDRP are designed for open TLDs. Since Amazon.com Inc. is the sole registrant of all domains in this closed namespace, external trademark disputes over .amazon domains are not applicable. The company controls the entire extension for its own brand use.

    Why was the delegation of .amazon controversial?

    The application was controversial because several South American nations, members of the Amazon Cooperation Treaty Organization, objected on grounds that the string "amazon" is part of their cultural heritage. ICANN initially denied the application based on governmental advice, but an Independent Review Process later ruled in Amazon.com's favor, leading to its eventual delegation in 2019.

    Are there any IDN versions of .amazon?

    Amazon.com Inc. also applied for internationalized domain name versions of this TLD, specifically .アマゾン (Japanese) and .亚马逊 (Chinese). These applications were part of the same contested process and, following the independent review ruling, would be subject to the same exclusive, brand-restricted use policy as the ASCII .amazon string.