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    • .amazon

    Generic top-level domainsIDN

    Overview

    • .amazon is a brand generic top-level domain (gTLD) associated with the e-commerce company Amazon.
    • Intended use stated by the applicant is for Amazon's products, brand protection and related services.
    • Sources list the registry differently: Wikipedia records the registry as Amazon.com Inc.; an ICANNWiki entry lists Neustar and describes the string as a proposed brand gTLD.

    History

    • Amazon applied for the .amazon gTLD in 2012 as part of ICANN's New gTLD Program.
    • Several Amazon-basin countries (notably Brazil and Peru, joined by Bolivia, Colombia, Ecuador, Guyana, Suriname and Venezuela) objected, contending the string refers to a geographic and cultural region.
    • The Governmental Advisory Committee (GAC) issued advice against the application in 2013 and ICANN's New gTLD Program Committee (NGPC) accepted that advice in May 2014.
    • ICANN's Independent Objector also filed a community objection; GAC issued an early warning during the process.
    • Amazon filed an Independent Review Process (IRP); in July 2017 the IRP panel ruled in favor of Amazon, finding ICANN had given excessive deference to the GAC without adequate explanation.
    • According to Wikipedia, the .amazon delegation was granted in May 2019; negotiations continued and ICANN signed an agreement with Amazon in December 2019.

    Usage and Audience

    • The TLD is intended primarily for Amazon and its affiliates as a brand platform and for Amazon's products and services.
    • Wikipedia notes .amazon registrations can only be made by Amazon's employees (restriction reported in the registry infobox).

    Registration Rules

    • Restriction reported: .amazon domains can only be registered by Amazon employees (per the Wikipedia infobox).
    • Additional technical or policy details (allowed characters, minimum/maximum registration periods) are not provided in the supplied sources.
    • ICANNWiki characterizes the string as a brand gTLD application by Amazon and records that the application received formal governmental and community objections during review.

    SEO and Brand Impact

    • The applicant described the registry mission as protecting Amazon's brand and reputation, providing additional control over technical architecture, and enabling a platform for innovation.
    • The contested nature of the string—especially objections by Amazon-basin countries citing cultural heritage and public-interest concerns—has been a significant part of the domain's public profile and governance debate.

    Notable Cases or Examples

    • Objecting governments: Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, Suriname and Venezuela (members of the Amazon Cooperation Treaty Organization).
    • Key dispute milestones: GAC advice against the application (2013), NGPC acceptance of GAC advice (2014), IRP ruling in favor of Amazon (2017), reported delegation/grant in May 2019, and an ICANN–Amazon agreement in December 2019.

    Operator

    Amazon Registry Services, Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       AMAZON

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1-206-946-7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.AMAZON 213.248.218.90 2a01:618:402:0:0:0:0:90
nserver:      DNS2.NIC.AMAZON 103.49.82.90 2401:fd80:402:0:0:0:0:90
nserver:      DNS3.NIC.AMAZON 213.248.222.90 2a01:618:406:0:0:0:0:90
nserver:      DNS4.NIC.AMAZON 2401:fd80:406:0:0:0:0:90 43.230.50.90
nserver:      DNSA.NIC.AMAZON 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.AMAZON 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.AMAZON 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.AMAZON 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     14854 8 2 4f9f1805f5689bf4af48f0fa04bef8727b83eac65a669e8bf1a5eafa83350d39

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.amazon

created:      2020-05-28
changed:      2025-02-14
source:       IANA