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    • .amica

    Generic top-level domainsDNSSEC

    Overview

    • .amica is a brand generic top-level domain (gTLD) applied for and owned by Amica Mutual Insurance Company.
    • Intended as a company-controlled namespace to support Amica's online marketing, customer relationships and product sites.

    History

    • Applied for during ICANN's New gTLD Program (Reveal Day: 13 June 2012).
    • The application passed ICANN's requirements and the string was delegated to the DNS Root Zone on August 29, 2015.
    • Registry operator listed as Neustar; the TLD is classified as a delegated brand gTLD.
    • Applicant background included Amica's corporate profile (established 1907; direct writer of personal insurance) and cited financial strength (A++ rating by A.M. Best as of Jan 9, 2012; assets noted in the application as US$4.1 billion as of Dec 31, 2011).

    Usage and Audience

    • Primary user: Amica Mutual Insurance as the brand owner and operator of the TLD.
    • Intended audiences:
      • Amica customers and prospects for auto, homeowners, personal excess liability and marine insurance.
      • Marketing and product teams within Amica for targeted campaign and product landing sites.
    • The TLD is planned for relatively closed use with a small number of purpose-built second-level names aimed at valuable market segments.

    Registration Rules

    • .amica is not intended to be open for general public second-level registrations.
    • All second-level registrations and decisions about name usage are to be made exclusively by Amica.
    • The registry is to be used in a controlled manner for marketing, product-specific and customer-facing sites rather than broad public registration.

    SEO and Brand Impact

    • The TLD is positioned as a brand asset to advance Amica's corporate identity online and to support customer acquisition and retention efforts.
    • A closed, company-controlled namespace provides Amica with tight branding control and the ability to use domain names explicitly aligned with corporate marketing strategies.
    • The applicant emphasized significant investment in Internet-based marketing and online technology, indicating strategic use of .amica to reinforce trust and strengthen customer relationships.

    Operator

    Amica Mutual Insurance Company

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       AMICA

organisation: Amica Mutual Insurance Company
address:      100 Amica Way
address:      Lincoln RI 02865-1167
address:      United States of America (the)

contact:      administrative
name:         Craig Phelps
organisation: Amica Mutual Insurance Company
address:      100 Amica Way
address:      Lincoln RI 02865-1167
address:      United States of America (the)
phone:        +1 800 624-6422 ext 24488
fax-no:       +1 401 333-5349
e-mail:       dotamica_questions@amica.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.AMICA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.AMICA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.AMICA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.AMICA 156.154.144.11 2610:a1:1071:0:0:0:0:b
nserver:      NS2.DNS.NIC.AMICA 156.154.145.11 2610:a1:1072:0:0:0:0:b
nserver:      NS3.DNS.NIC.AMICA 156.154.159.11 2610:a1:1073:0:0:0:0:b
ds-rdata:     37714 8 2 d2d98dd38d76b5819cd3079b1772ea5370f5cd0843cd53af0569985c6d92599f

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.amica.com

created:      2015-08-06
changed:      2024-05-11
source:       IANA