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    • .amsterdam

    Generic top-level domainsDNSSEC

    Overview

    .amsterdam is a geographic generic top-level domain (GeoTLD) created for the City of Amsterdam. Intended to provide a recognizable, city-linked address space for stakeholders, residents, visitors and businesses, it aims to support city branding and local identity online. The registry is operated by the City of Amsterdam in association with SIDN.

    History

    • ICANN granted the City of Amsterdam permission to operate the .amsterdam TLD in 2014; a registry agreement is dated 24 July 2014.
    • The string was delegated to the DNS Root Zone on 22 December 2014.
    • Public availability/General Availability dates reported in sources vary: one report records general availability on 1 September 2015, while public registrations are also noted as available since September 2017.
    • As of May 2016 there were about 27,000 registered .amsterdam domains. Registrations declined by 9.1% in 2019.
    • Operational features enabled over time include DNSSEC and RDAP (RDAP enabled for .amsterdam domains in July 2018).

    Usage and Audience

    • Intended audience:
      • Entities connected with the City of Amsterdam (businesses, institutions, cultural organizations).
      • Residents, interest groups and visitors seeking a city-branded online presence.
    • Registry goals and positioning:
      • Support Amsterdam's city marketing (aligned with the "I amsterdam" strategy) and strengthen local identity.
      • Provide a "digital city" address space for communication, commerce and community activities.
      • Offer marketing tools and curated releases (sunrise, landrush, reserved batches) to promote active use and prevent squatting.
    • Examples of target use include city services and promotional sites such as visit.amsterdam.

    Registration Rules

    • Registry/operator: City of Amsterdam (registry operator associated with SIDN).
    • Restrictions: None (registrations are open without special eligibility restrictions reported).
    • Structure: Registrations are taken directly at the second level (example: example.amsterdam).
    • Technical/policy features:
      • DNSSEC: enabled.
      • RDAP: enabled (July 2018).
    • Pricing/registrars: Reports indicate a limited number of registrars offering .amsterdam; one registrar listing cited a retail price example of US$41.99/year.

    SEO and Brand Impact

    • Registry expectations: The City positioned .amsterdam as part of a branding strategy to increase recognizability, support local identity and help registrants' public visibility (including anticipated search engine benefits).
    • Practical reception: Adoption has been limited; the TLD's introduction has been criticized for limited cost-effectiveness and observed declines in registrations, indicating mixed real-world brand and market impact.

    Notable Cases or Examples

    • visit.amsterdam — cited as an example of the TLD used for city promotion.
    • Reserved and marketed batches intended for targeted uses (examples mentioned include: wonen.amsterdam, woningen.amsterdam, koopwoningen.amsterdam, huurwoningen.amsterdam) to support specific services and limit squatting.
    • Registry website: https://nic.amsterdam

    Operator

    Gemeente Amsterdam

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       AMSTERDAM

organisation: Gemeente Amsterdam
address:      Amstel 1
address:      Amsterdam 1011 PN
address:      Netherlands (the)

contact:      administrative
name:         Managing Director
organisation: SIDN (Stichting Internet Domeinregistratie Nederland)
address:      P.O. Box 5022
address:      Arnhem 6802 EA
address:      Netherlands (the)
phone:        +31 26 3525500
e-mail:       admin@sidn.nl

contact:      technical
name:         Operational Director
organisation: SIDN (Stichting Internet Domeinregistratie Nederland)
address:      P.O. Box 5022
address:      Arnhem 6802 EA
address:      Netherlands (the)
phone:        +31 26 3525500
e-mail:       tech@sidn.nl

nserver:      NS1.DNS.AMSTERDAM 194.0.28.4 2001:678:2c:0:194:0:28:4
nserver:      NS3.DNS.AMSTERDAM 194.0.25.26 2001:678:20:0:0:0:0:26
nserver:      NS4.DNS.AMSTERDAM 185.159.199.202 2620:10a:80ac:0:0:0:0:202
ds-rdata:     29930 13 2 66e790789a927fe0510dffbc2309654d9cc1b4d32fb3797b6ea6f31cad59d7f3

whois:        whois.nic.amsterdam

status:       ACTIVE
remarks:      Registration information: http://www.nic.amsterdam

created:      2014-11-20
changed:      2023-07-18
source:       IANA

    Registrars