Generic top-level domainsDNSSEC
Overview
.aol is a proposed brand generic top-level domain (gTLD) applied for by AOL Inc. under ICANN's New gTLD Program. The string is intended to serve as an authoritative, brand-specific Internet space for AOL to present information, services and resources and to promote brand identity and authenticity.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Applicant: AOL Inc.
- Registry listed (in the applicant record): Verisign.
- Current status (per the source): Proposed.
Usage and Audience
- Intended primary users: AOL Inc. and its affiliates, using the TLD to represent AOL-owned services, content sites and marketing efforts.
- Intended purposes:
- Provide information, services and resources to consumers.
- Create authoritative AOL-controlled domain spaces that assure users of brand authenticity.
- Use second- and third-level domains for marketing and service delivery.
- Applicant company context (as described in the application):
- AOL operates content sites, advertising networks and consumer services.
- Approximately 115 million users in the U.S. and about 250 million worldwide interact with AOL brands monthly.
- Operates in multiple countries, headquartered in New York, and is listed on the New York Stock Exchange.
Registration Rules
- The .aol gTLD is described as a restricted registry.
- AOL Inc. and its Affiliates are designated as the parties that can create and control domain spaces within .aol.
- Second- and third-level registrations are mentioned as mechanisms for marketing and service namespaces under AOL control.
SEO and Brand Impact
- The applicant positions .aol as a way to promote trust, confidence and brand authenticity for users interacting with AOL services and content.
- As a brand gTLD, .aol is intended to function as an authoritative namespace that signals official AOL affiliation and provenance.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: AOL organisation: Yahoo Inc. address: 770 Broadway address: New York NY 10003 address: United States of America (the) contact: administrative name: General Counsel address: 770 Broadway address: New York NY 10003 address: United States of America (the) phone: +1 212 206 4400 fax-no: n/a e-mail: ngtld-aol@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: A0.NIC.AOL 2a01:8840:6e:0:0:0:0:42 65.22.112.42 nserver: A2.NIC.AOL 2a01:8840:71:0:0:0:0:42 65.22.115.42 nserver: B0.NIC.AOL 2a01:8840:6f:0:0:0:0:42 65.22.113.42 nserver: C0.NIC.AOL 2a01:8840:70:0:0:0:0:42 65.22.114.42 ds-rdata: 26461 8 2 05de3346df593b9db78a40efa9a8eb847347296974924fd837900db7054c13b3 whois: whois.nic.aol status: ACTIVE remarks: Registration information: http://www.aol.com created: 2016-10-27 changed: 2024-05-15 source: IANA