.apple

Overview

• .apple is a delegated brand generic top-level domain (gTLD) created through ICANN's New gTLD Program.
• The string is managed by Apple Inc.; the registry is listed as Afilias and the TLD subtype is a brand TLD.

History

• The .apple application was part of ICANN's New gTLD Program (reveal day referenced 13 June 2012).
• The .apple gTLD was delegated to the DNS Root Zone on 3 November 2015 and is marked as Delegated.
• ICANNWiki records the registry as Afilias and the TLD subtype as "brand" with status Delegated.

Usage and Audience

• Apple described the intended use of the string as a way to provide consumers with another opportunity to learn about Apple and its products and services.

Apple seeks to obtain the new .apple gTLD in order to provide consumers with another opportunity to learn about Apple, and its products and services.

• In its application Apple outlined its business scope — products and services including iPhone, iPad, Mac, iPod, Apple TV, software, operating systems, iCloud, digital content stores, accessories, and sales through retail and online channels — and noted customers ranging from consumers and small/mid-sized businesses to education, enterprise and government.

SEO and Brand Impact

• The stated purpose for the .apple gTLD is brand-focused: to extend Apple's branded online presence and offer another channel for consumers to learn about Apple, its products and services.

Notable Cases or Examples

• (No specific public examples or high-profile uses are provided in the source content.)

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       APPLE

organisation: Apple Inc.
address:      1 Infinite Loop
address:      Cupertino CA 95014
address:      United States of America (the)

contact:      administrative
name:         Counsel-Trademark, Copyright and Domains
organisation: Apple, Inc.
address:      1 Infinite Loop
address:      Cupertino CA 95014
address:      United States of America (the)
phone:        +1 408 996 1010
fax-no:       +1 408 253 0186
e-mail:       ngtld-apple@cscglobal.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215 706 5700
fax-no:       +1 215 706 5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.APPLE 2a01:8840:3a:0:0:0:0:1 65.22.60.1
nserver:      A2.NIC.APPLE 2a01:8840:3d:0:0:0:0:1 65.22.63.1
nserver:      B0.NIC.APPLE 2a01:8840:3b:0:0:0:0:1 65.22.61.1
nserver:      C0.NIC.APPLE 2a01:8840:3c:0:0:0:0:1 65.22.62.1
ds-rdata:     35642 13 2 2d80b3dbed12d65cff7c8d4b0b49172cba920d3d75693fc9062a96cab126a726

whois:        whois.nic.apple

status:       ACTIVE
remarks:      Registration information: http://www.apple.com/

created:      2015-07-02
changed:      2025-04-10
source:       IANA