Generic top-level domainsIDNDNSSEC
Overview
.aquarelle is a delegated brand gTLD created under ICANN's New gTLD Program. The string was applied for by Aquarelle.com and is intended to serve the Aquarelle Group — a network of online flower shops — as a branded top-level domain to centralize and protect the company's online presence. The registry operator is listed as AFNIC.
History
- Applicant: Aquarelle.com (part of the Aquarelle Group).
- Application mention: Reveal Day for applied-for strings referenced 13 June 2012.
- Registry Agreement: ICANN provided a signed Registry Agreement to Aquarelle.com on 24 July 2014 after passing Initial Evaluation.
- Delegation / Implementation: .aquarelle was delegated to the DNS Root Zone on 2 December 2014 (implemented 02 December 2014), completing the string's successful application.
Operator
- Registry operator indicated: AFNIC (per icannwiki entry).
Usage and Audience
- Primary audience: The Aquarelle Group and its customers — consumers and professional clients of Aquarelle's online flower and bouquet services across France and Europe.
- Purpose: To provide a reliable, brand-controlled Internet presence for Aquarelle's online and offline offerings and associated websites.
Registration Rules
- TLD type: Brand TLD (controlled by the brand owner).
- Policy control: Aquarelle (the applicant/brand owner) determines eligibility requirements and terms for registration at its discretion.
- Availability notes from the applicant: During landrush and general availability, other domain names under .aquarelle "may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time". Aquarelle reserves the right to impose additional restrictions and to register domain names either in the name of the applicant or the Registry Operator.
SEO and Brand Impact
- Brand control: As a brand gTLD, .aquarelle enables the Aquarelle Group to centralize and control its branded namespace, supporting a consistent and reliable Internet presence.
- Trust & positioning: Use of a company-controlled TLD is positioned to enhance brand recognition and trust by signaling official and branded content associated with Aquarelle.
Notable Cases or Examples
- Owner/use case: The TLD is directly associated with Aquarelle.com and intended for the Aquarelle Group's web properties (Europe-based online flower retail network).
- Key milestone examples: Registry Agreement signed 24 July 2014; delegation to the root zone completed 2 December 2014.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: AQUARELLE organisation: Aquarelle.com address: 28 rue Jacques Ibert address: Levallois-Perret 92300 address: France contact: administrative name: CTO organisation: Aquarelle.com address: 28 rue Jacques Ibert address: Levallois-Perret 92300 address: France phone: +33 140541010 fax-no: +33 140541064 e-mail: rvivet@universalflower.com contact: technical name: Head of Registry Engineering organisation: CentralNic address: Saddlers House, 4th Floor, 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.2033880600 fax-no: +44.2033880601 e-mail: tld.ops@centralnic.com nserver: A.NIC.AQUARELLE 194.169.218.160 2001:67c:13cc:0:0:0:1:160 nserver: B.NIC.AQUARELLE 185.24.64.160 2a04:2b00:13cc:0:0:0:1:160 nserver: C.NIC.AQUARELLE 212.18.248.160 2a04:2b00:13ee:0:0:0:0:160 nserver: D.NIC.AQUARELLE 212.18.249.160 2a04:2b00:13ff:0:0:0:0:160 ds-rdata: 22061 13 2 65a423ec214071521668ed047d2e74ba781e6495e0252cb8e08a7a633a89297d ds-rdata: 23208 13 2 3ce81b2d9619bd2e5ba77ba9005e79c77728f75983b7ef37d1944c0746ad4310 whois: whois.nic.aquarelle status: ACTIVE remarks: Registration information: https://www.aquarelle.com created: 2014-11-06 changed: 2024-11-08 source: IANA