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  • Type
    Generic top-level domain
    Registry
    Aquarelle.com
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .aquarelle domain

    .aquarelle is a brand TLD (dotBrand) delegated through ICANN's 2012 New gTLD Program. The registry operator is Aquarelle.com SA, a company within the Aquarelle Group. The TLD was delegated to the Root Zone of the DNS on December 2, 2014, following a signed Registry Agreement with ICANN dated July 24, 2014. As a brand TLD, it exists primarily to support the exclusive online identity of the Aquarelle brand rather than as a broadly open registration product.

    Who can register .aquarelle domain

    .aquarelle is a brand TLD controlled entirely by Aquarelle.com SA, which determines all eligibility requirements at its sole discretion. In its application, Aquarelle indicated that during land rush and general availability phases, domain names could potentially be registered by physical persons, organizations, and entities meeting eligibility requirements set by the registry at that time. However, the registry explicitly reserves the right to impose additional restrictions at any time. In practice, this TLD functions as a closed brand extension, and third-party registrations are not available through standard commercial registrar channels.

    How to register .aquarelle domain

    .aquarelle is not issued through commercial registrars in the conventional sense. As a brand TLD, Aquarelle.com SA controls all registration decisions directly, and any eligibility requirements or registration opportunities are determined entirely at the registry's discretion. Parties interested in a domain under .aquarelle would need to contact Aquarelle.com SA directly to inquire about any available registration process. There is no standard registrar search, checkout, or transfer workflow applicable to this TLD.

    Typical uses of .aquarelle domain

    .aquarelle domains are used exclusively to support the digital presence of the Aquarelle brand and its associated online properties. Rather than serving a broad registrant community, this TLD enables Aquarelle to create branded, memorable web addresses that reinforce trust and brand recognition across its various online and offline sales channels. Businesses operating under the Aquarelle brand may use these domains for product pages, campaign microsites, regional storefronts, or internal services — all unified under a single, proprietary namespace that no competitor can register.

    Tips for registering .aquarelle domain

    • Because .aquarelle is a brand TLD, it is not available for purchase through standard domain registrars — do not expect to find it listed on typical registrar search tools.
    • All registration terms, conditions, and eligibility requirements are set solely by Aquarelle.com SA and may change at any time without public notice.
    • There is no standard WHOIS privacy offering applicable here, as registrations are controlled directly by the registry operator rather than through a commercial registrar pipeline.
    • Any domain registered under .aquarelle is subject to the registry's right to impose additional restrictions or revoke registrations in accordance with its own policies.

    Frequently asked questions about .aquarelle domain

    Who operates .aquarelle domain?The registry for .aquarelle domains is Aquarelle.com.
    Who can register a .aquarelle domain?

    .aquarelle is a brand TLD operated exclusively by Aquarelle.com SA, meaning the registry itself controls who may register domains under this extension. While the original application mentioned the possibility of third-party registrations during land rush or general availability phases, all eligibility criteria are determined entirely at the registry's discretion. In practice, this TLD is not accessible to the general public through any commercial registrar. Individuals or organizations seeking a .aquarelle domain would need to engage directly with Aquarelle.com SA.

    Can I transfer a .aquarelle domain between registrars?

    Because .aquarelle operates as a brand TLD outside the standard commercial registrar ecosystem, conventional inter-registrar transfer processes do not apply in the way they would for open gTLDs. Transfers, renewals, and domain management are handled according to policies set exclusively by Aquarelle.com SA. There is no standard EPP transfer authorization code workflow or accredited registrar transfer process available to third parties. Any change in domain management would need to be arranged directly with the registry operator.

    Does .aquarelle have a dispute resolution policy?

    As a TLD delegated under ICANN's New gTLD Program, .aquarelle is subject to ICANN's overarching rights protection mechanisms, including the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and the Uniform Rapid Suspension system (URS). However, because this is a brand TLD with tightly controlled registrations, trademark-based disputes are far less likely to arise than with open gTLDs. The registry operator also retains broad discretion to revoke or restrict domain names under its own terms and conditions.

    Can .aquarelle domains be used for any type of website content?

    All content and usage policies for .aquarelle domains are determined solely by Aquarelle.com SA as the registry operator. Since this is a brand TLD, domains registered under it are expected to align with the Aquarelle brand's identity and business activities. The registry reserves the right to impose restrictions on how domains may be used at any time. There are no publicly documented open content guidelines, as this TLD is not designed for general public use.

    Was there ever a public sunrise or trademark claims period for .aquarelle?

    ICANN's New gTLD Program requires all new TLDs to implement rights protection mechanisms, which typically include a sunrise period allowing trademark holders to register matching domains before general availability. For brand TLDs like .aquarelle, however, the registry operator controls the entire namespace and sunrise processes are largely internal, since the brand owner is also the registry. Any trademark protections beyond ICANN's baseline requirements are at the discretion of Aquarelle.com SA.