.arte

Overview

• .arte is a brand generic top-level domain (gTLD) associated with the Association Relative à la Télévision Européenne G.E.I.E. (ARTE).
• It is intended to identify ARTE and its cultural content online, providing an authoritative space that promotes brand identity, authenticity, trust and convenience.
• Registry infrastructure is listed as Verisign while the gTLD is managed by ARTE as a restricted brand TLD.

History

• ARTE applied for .arte as part of ICANN's New gTLD Program (reveal noted 13 June 2012).
• The application passed ICANN's evaluation and .arte was delegated to the DNS Root Zone on 20 October 2015.
• The string is categorized as a delegated, brand gTLD; ARTE was the sole applicant for .arte.

Usage and Audience

• Primary audience: ARTE itself, its affiliates and partners, and users seeking ARTE-branded cultural content and services.
• Intended uses include:
  • Identifying ARTE and its cultural programming online.
  • Providing information and services that reflect ARTE's pan-European and international cultural mission.
  • Using second- and third-level domains to organize regional, programmatic or partner content under the ARTE brand.
• Context about ARTE: founded in 1991 as a European Economic Interest Grouping, ARTE is a public service television channel with pan-European reach and cooperation with multiple national broadcasters.

Registration Rules

• .arte is operated as a restricted registry.
• At launch, only affiliate entities of ARTE are eligible to register .arte domain names.
• Registration processes commit to ICANN-mandated rights-abuse prevention measures and other policy, operational and technical requirements.
• ARTE has stated it may consider limited future expansion (for example temporary cooperation with cultural partners) while complying with applicable measures and policies.

SEO and Brand Impact

• The gTLD is positioned to reinforce ARTE's brand identity and authenticity online, which can support user trust and clear brand signaling.
• As a restricted, brand-specific TLD, .arte aims to create an authoritative namespace tied to ARTE's cultural offerings rather than acting as a general-purpose commercial TLD.

Notable Cases or Examples

• .arte had a single applicant (ARTE) and was delegated in 2015.
• The entry notes .art as a similar but more broadly sought-after TLD, contrasting .arte's brand-restricted model.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ARTE

organisation: Association Relative à la Télévision Européenne G.E.I.E.
address:      4, Quai du Chanoine Winterer
address:      Strasbourg 67000
address:      France

contact:      administrative
name:         Legal Director
organisation: Association Relative à la Télévision Européenne G.E.I.E.
address:      4, Quai du Chanoine Winterer
address:      Strasbourg 67000
address:      France
phone:        +33 3 88 14 22 22
e-mail:       ngtld-arte@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.ARTE 2a01:8840:6a:0:0:0:0:11 65.22.108.11
nserver:      V0N1.NIC.ARTE 2a01:8840:6b:0:0:0:0:11 65.22.109.11
nserver:      V0N2.NIC.ARTE 2a01:8840:6c:0:0:0:0:11 65.22.110.11
nserver:      V0N3.NIC.ARTE 161.232.32.11 2a01:8840:108:0:0:0:0:11
nserver:      V2N0.NIC.ARTE 2a01:8840:6d:0:0:0:0:11 65.22.111.11
nserver:      V2N1.NIC.ARTE 161.232.33.11 2a01:8840:109:0:0:0:0:11
ds-rdata:     58066 8 2 44e4cc2ad4bcbc5b2c2cd6fbfa18da14d35b3fb5b0e21e9f1b25721101938299

whois:        whois.nic.arte

status:       ACTIVE
remarks:      Registration information: 

created:      2015-09-24
changed:      2024-03-31
source:       IANA