Overview
- .athleta is a Brand gTLD proposed in ICANN's New gTLD Program.
- Applicant: The Gap, Inc.
- Intended purpose: operate the Athleta brand as a dedicated gTLD to support digital strategy and brand protection.
- Registry listed as Neustar.
- Status: Proposed (application revealed on 13 June 2012 as part of ICANN's applied-for strings).
History
- The .athleta string was applied for by The Gap, Inc. during ICANN's New gTLD Program; the applied-for strings were revealed on 13 June 2012.
- Gap Inc. submitted .athleta as one of five related gTLD applications representing its brands.
- Application documentation for .athleta was made available via ICANN's gTLD result pages (application details retrieved in March 2013).
Usage and Audience
- Intended operator and primary user: Gap Inc. for its Athleta brand.
- Target audience: Athleta customers and communities engaging with the brand online.
- Motivations and context (from applicant):
- Gap Inc. is a global retailer with significant international operations: 134,000 employees, stores or franchises in 31 countries, and online availability to consumers in over 90 countries.
- Gap Inc. already maintains brand content across .COM and several ccTLDs (.CA, .CN, .EU, .JP), and views .athleta as part of its broader online strategy.
SEO and Brand Impact
- Gap Inc. stated that protection and growth of the Athleta brand is of paramount importance and that operating the brand as a gTLD is expected to be an important part of its digital strategy.
- Gap Inc. planned to analyze market adoption and other .BRAND gTLDs to determine best-in-class use cases, suggesting a strategic, brand-focused deployment rather than open public registration.
Notable Cases or Examples
- .athleta was filed as part of Gap Inc.'s family of proposed gTLDs: .gap, .bananarepublic, .oldnavy, .athleta, and .piperlime.
Operator
The Gap, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: ATHLETA
organisation: The Gap, Inc.
address: 2 Folsom Street
address: San Francisco CA 94105
address: United States of America (the)
contact: administrative
name: Director, Consulting & Strategy
organisation: FairWinds Partners, LLC
address: 1000 Potomac Street NW #350
address: Washington DC 20007
address: United States of America (the)
phone: +1 202 223 9252
fax-no: +1 202 223 9256
e-mail: gapregistries@fairwindspartners.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.ATHLETA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.ATHLETA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.ATHLETA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.ATHLETA 156.154.144.16 2610:a1:1071:0:0:0:0:10
nserver: NS2.DNS.NIC.ATHLETA 156.154.145.16 2610:a1:1072:0:0:0:0:10
nserver: NS3.DNS.NIC.ATHLETA 156.154.159.16 2610:a1:1073:0:0:0:0:10
ds-rdata: 14776 8 2 cc5ce98fe2c8ebb8da9b7cef6efae743b1b92a8b60d276c42510fd7c55177632
whois:
status: ACTIVE
remarks: Registration information: http://www.gap.com
created: 2016-07-14
changed: 2024-05-11
source: IANA
