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  • Type
    Generic top-level domain
    Registry
    AUDI Aktiengesellschaft
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Not supported

    About .audi domain

    .audi is a brand top-level domain (TLD) that was delegated as part of ICANN's New gTLD Program. It is operated by Afilias on behalf of the applicant, AUDI Aktiengesellschaft. The extension was delegated to the root zone in November 2015. As a brand TLD, its purpose is to serve as a dedicated, secure namespace exclusively for the Audi brand and its affiliated entities.

    Who can register .audi domain

    Registration is strictly restricted. Only AUDI Aktiengesellschaft, the German automobile manufacturer, can be the registrant and legal owner of any second-level domain under .audi. Affiliated companies within the Audi corporate group, where AUDI Aktiengesellschaft holds a majority interest, may act as the administrative contact for specific domains and are permitted to use and maintain them.

    How to register .audi domain

    .audi is a closed, brand-restricted TLD and is not available for purchase or registration through commercial registrars by the general public. Domains are allocated internally by AUDI Aktiengesellschaft to itself and its qualified affiliates. The registry operator, Afilias, manages the technical infrastructure, but all registration decisions are made by the brand holder according to its internal corporate policies.

    Typical uses of .audi domain

    The .audi TLD is used exclusively by Audi, the luxury automotive manufacturer, and its global network of affiliated companies. It serves as a secure and brand-coherent digital space for official corporate communications, marketing campaigns, and internal services. By using this dedicated namespace, Audi aims to enhance brand integrity, reduce the risk of phishing or trademark infringement, and consolidate its online presence under a single, trusted extension.

    Tips for registering .audi domain

    • All domains are registered exclusively to AUDI Aktiengesellschaft as the legal registrant; there is no public registration.
    • Domain usage and administration can be delegated to qualified Audi affiliate companies as per the community's defined structure.
    • The TLD operates under the policies and controls defined in Audi's successful Community Priority Application to ICANN.

    Frequently asked questions about .audi domain

    Who operates .audi domain?The registry for .audi domains is AUDI Aktiengesellschaft.
    Who can register a .audi domain?

    Only AUDI Aktiengesellschaft, the parent company of the Audi brand, can legally own a .audi domain. Qualified affiliated companies within the corporate group, where Audi holds a majority stake, may be authorized to manage and use specific domains as administrative contacts, but they cannot be the registrant.

    Can I transfer a .audi domain between registrars?

    Inter-registrar transfers do not apply to the .audi namespace in the conventional sense, as domains are not held at commercial registrars. Any changes in the management or allocation of domains between Audi and its affiliates are handled through the brand's internal governance processes and the registry operator.

    Can I buy a .audi domain for personal use?

    No, .audi domains are not for sale to the public. The TLD is a closed brand extension created solely for the internal use of Audi and its corporate affiliates. There is no mechanism for individuals, fan clubs, or unauthorized third parties to register any domain under this extension.

    What dispute policies apply to .audi domains?

    Given the closed nature of the TLD, standard public dispute policies like UDRP are largely irrelevant. Any disputes regarding domain allocation or use would be resolved internally according to Audi's corporate policies and the terms outlined in its ICANN application. The registry's primary role is to enforce the brand's exclusive registration rights.

    How does Audi benefit from having its own TLD?

    A dedicated TLD like .audi provides the brand with complete control over its namespace, enhancing security and trust for customers interacting with its official sites. It allows for a streamlined and authentic online brand presence, mitigates risks associated with cybersquatting on other extensions, and supports innovative digital branding strategies under a unified web address.