Overview
- .audi is a Brand TLD and Community Priority gTLD applied for by AUDI (Audi Aktiengesellschaft).
- The TLD is intended for use by Audi and its affiliated companies, creating an exclusive namespace associated with the Audi brand.
- Registry operator: Afilias.
History
- Applicant: AUDI (Audi Aktiengesellschaft) submitted a Community Priority Application in ICANN's New gTLD Program.
- The application succeeded and .audi was delegated to the DNS Root Zone on 25 November 2015.
- Registry listed as Afilias in ICANN/ICANNWiki records.
Usage and Audience
- Target audience:
- Audi Aktiengesellschaft and its affiliated companies globally in which Audi holds a majority interest.
- Intended use:
- Establish a branded, community-oriented namespace for Audi-related sites and services.
- Administration:
- All registered second-level domain names in .audi are to be exclusively registered by Audi Aktiengesellschaft as registrant and domain name owner.
- Community members may act as administrative contacts for domain names and are responsible for maintaining and using those names.
Registration Rules
- Exclusive registrant: Audi Aktiengesellschaft is designated as the exclusive registrant and domain name owner for second-level registrations in .audi.
- Administrative contacts and operational use may be assigned to community members (Audi affiliates).
SEO and Brand Impact
- .audi is explicitly positioned as a brand TLD and community TLD, providing Audi controlled digital real estate tied directly to the brand.
- The structure enforces brand ownership of second-level names, helping Audi maintain consistent brand presence and governance within the TLD.
Notable Cases or Examples
- Related Volkswagen Group community TLD applications include .lamborghini and .bugatti, reflecting a broader strategy of brand-specific gTLDs within the group.
Operator
AUDI Aktiengesellschaft
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: AUDI
organisation: AUDI Aktiengesellschaft
address: Auto-Union-Strasse 1
address: Ingolstadt Bavaria 85045
address: Germany
contact: administrative
name: Domain Solutions
organisation: STACKIT GmbH & Co. KG
address: Stiftsbergstr. 1
address: Neckarsulm Baden-Wuerttemberg 74172
address: Germany
phone: +49 7131 7999 222
e-mail: domainservices@stackit.cloud
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias
address: 300 Welsh Road
address: Building 3, Suite 105
address: Horsham PA 19044
address: United States of America (the)
phone: +1 215.706.5700
fax-no: +1 215.706.5701
e-mail: tld-tech-poc@afilias.info
nserver: A0.NIC.AUDI 2a01:8840:ca:0:0:0:0:17 65.22.208.17
nserver: A2.NIC.AUDI 2a01:8840:cd:0:0:0:0:17 65.22.211.17
nserver: B0.NIC.AUDI 2a01:8840:cb:0:0:0:0:17 65.22.209.17
nserver: C0.NIC.AUDI 2a01:8840:cc:0:0:0:0:17 65.22.210.17
ds-rdata: 47809 8 2 aa1fa212d47d097669f357c0c70ed8be45edcd5ba04d951f4ed9f9a260476fca
whois: whois.nic.audi
status: ACTIVE
remarks: Registration information: http://www.audi.com
created: 2015-11-12
changed: 2025-03-07
source: IANA
