Overview
- .axa is a delegated brand generic top-level domain (gTLD) applied for by AXA SA under ICANN's New gTLD Program.
- The string is intended to serve as a branded namespace for AXA, the international insurance and asset management group.
- Registry listed: Neustar (as noted in registry information).
History
- The .axa application was revealed during ICANN's application process (Reveal Day: 13 June 2012) and the proposed application succeeded.
- A Registry Agreement between AXA SA (the applicant/registry operator) and ICANN was signed on 19 December 2013.
- .axa was delegated to the DNS Root Zone and became effective on 19 March 2014.
Usage and Audience
- Intended audience: AXA SA and its global businesses, including customers and affiliates across its insurance and asset management operations.
- AXA described itself in the application as one of the world's largest insurance groups, with operations in 61 countries and more than 200,000 employees, covering Property & Casualty insurance, Life & Savings, and Asset Management.
- The gTLD is aimed at consolidating and reinforcing the AXA brand internationally.
Registration Rules
- AXA indicated that, prior to launch, the applicant/registry operator would reserve, delegate, and use a large number of domain names directly or indirectly relevant to its business in its own name.
- Because many of those reserved names may be descriptive, AXA noted that opportunities for other eligible applicants or registrants to acquire such names after launch would be limited.
SEO and Brand Impact
- The stated purpose of the .axa gTLD is to consolidate the reputation of AXA's brand.
- As a brand TLD controlled by AXA SA, its trustworthiness and brand positioning are closely tied to AXA's corporate reputation and intended use of the namespace.
Operator
AXA Group Operations SAS
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: AXA
organisation: AXA Group Operations SAS
address: 81 Rue Mstislav Rostropovitch
address: Paris 75017
address: France
contact: administrative
name: Mark Wilson
organisation: AXA Group Operations SAS
address: 81 Rue Mstislav Rostropovitch
address: Paris 75017
address: France
phone: +44 7977 917316
e-mail: mark.wilson@axa.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.AXA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.AXA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.AXA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.AXA 156.154.144.20 2610:a1:1071:0:0:0:0:14
nserver: NS2.DNS.NIC.AXA 156.154.145.20 2610:a1:1072:0:0:0:0:14
nserver: NS3.DNS.NIC.AXA 156.154.159.20 2610:a1:1073:0:0:0:0:14
ds-rdata: 5080 8 2 4d57320629ffdd40e328d66e6b2c7ebca3945ce8d09a78e6e336dddb6ead6711
whois:
status: ACTIVE
remarks: Registration information: https://domains.axa/
created: 2014-03-13
changed: 2024-05-11
source: IANA
