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    • .barclaycard

    Generic top-level domainsDNSSEC

    Overview

    • .barclaycard is a brand generic top-level domain (gTLD) proposed under ICANN's New gTLD Program by Barclays Bank for its Barclaycard business.
    • The TLD is intended as an authoritative, intuitive and cohesive online space dedicated to the Barclaycard brand and its products and services.
    • ICANNWiki records the registry as ARI Registry Services and lists the TLD status as "Proposed" and subtype as "brand".

    History

    • The .barclaycard string was applied for during ICANN's new gTLD application process (Reveal Day: 13 June 2012 is noted in application disclosures).
    • The applicant for the TLD is Barclays Bank, which submitted detailed mission and purpose statements describing intended use and operational model.

    Usage and Audience

    • Intended registrant and operator: Barclays Bank for its Barclaycard business.
    • Target audiences:
      • Barclaycard customers (the application notes over 21 million Barclaycard customers globally, with nearly half outside the United Kingdom).
      • Consumers and businesses seeking Barclaycard products and services online.
    • Business context provided in the application:
      • Barclaycard is described as an international payments business within Barclays, used at over 27 million outlets and 1 million ATMs worldwide.
      • Barclays Bank is described as having over 300 years of history and operations in more than 50 countries.

    Registration Rules

    • Operational model (as stated in the application):
      • Domain names in .barclaycard will not be made commercially available to the public.
      • All domain names in the TLD will be registered to and maintained by Barclays Bank for its own exclusive use.
      • Barclays intends not to sell, distribute, or transfer control or use of any registration in the TLD to third parties that are not Affiliates (as defined in the Registry Agreement).
      • Barclays plans to request an exemption from clause 1b of the Registry Operator Code of Conduct (Specification 9) pursuant to clause 6, to enable it to register domain names in its own right in the TLD.
    • Stated benefits of this model include preventing abuse and infringement and increasing reliability and trust in the namespace.

    SEO and Brand Impact

    • The applicant frames .barclaycard as a tool to build an "authoritative" and "trusted" online presence for Barclaycard, improving consumer confidence and reducing trademark infringement.
    • The TLD is positioned as a way to:
      • Provide a clear, brand-aligned namespace for Barclaycard products and services.
      • Improve brand reputation for innovation and leadership in the online space.
      • Offer a direct and trusted channel of communication between consumers and the Barclaycard business.

    Notable Cases or Examples

    • The application highlights that .barclaycard would be among the first TLDs dedicated solely to a single brand, and that Barclays intends to transition its existing Barclaycard domain portfolio into this dedicated namespace to consolidate and protect the brand online.

    Operator

    Barclays Bank PLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BARCLAYCARD

organisation: Barclays Bank PLC
address:      1 Churchill Place
address:      London E14 5HP
address:      United Kingdom of Great Britain and Northern Ireland (the)

contact:      administrative
name:         IP LEGAL
organisation: Barclays Bank PLC
address:      1 Churchill Place
address:      London E14 5HP
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 2070159370
fax-no:       +44 1452638454
e-mail:       ngtld-barclays@cscglobal.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1 425 298 2200
fax-no:       +1 425 671 0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.BARCLAYCARD 2a01:8840:76:0:0:0:0:9 65.22.120.9
nserver:      A2.NIC.BARCLAYCARD 2a01:8840:79:0:0:0:0:9 65.22.123.9
nserver:      B0.NIC.BARCLAYCARD 2a01:8840:77:0:0:0:0:9 65.22.121.9
nserver:      C0.NIC.BARCLAYCARD 2a01:8840:78:0:0:0:0:9 65.22.122.9
ds-rdata:     8476 8 2 5ff69331a1fe54d3d3ea6f4b746444c19c1e61813ac3902e099cb25c369a39c4

whois:        whois.nic.barclaycard

status:       ACTIVE
remarks:      Registration information: http://www.barclaycard.com/

created:      2015-01-08
changed:      2025-04-15
source:       IANA