Generic top-level domainsDNSSEC
Overview
.barefoot is a brand top-level domain (gTLD) created for the Barefoot wine brand. Delegated into the DNS root zone as part of ICANN's New gTLD Program, it is intended to serve as an authoritative, brand-controlled Internet space for Gallo Vineyards' Barefoot products and consumers.
History
- Delegated to the Root Zone on 24 March 2016 as part of ICANN's New gTLD Program.
- Registry operator (brand owner) stated as Gallo Vineyards, Inc.
- Template metadata lists Verisign in a registry field indicating involvement in registry infrastructure in source material.
Usage and Audience
- Intended audience: consumers of Barefoot wines, regional customers, and visitors seeking official product information and services.
- Intended uses described by the applicant:
- A restricted registry where Gallo creates and controls domain spaces that promote brand identity and authenticity.
- Provide information, services, resources and geographically personalized content to consumers.
- Establish centralized presence via second- and third-level domains for company, product and brand promotion.
Registration Rules
- Operates as a restricted registry: Gallo Vineyards, Inc. controls and provisions the namespace rather than offering open public registrations.
- Second- and third-level domains are to be used under the .barefoot gTLD to establish brand-related sites.
SEO and Brand Impact
- The applicant positions .barefoot as an "authoritative Internet space" intended to promote trust, convenience and utility for consumers.
- As a brand TLD, .barefoot is meant to reinforce brand identity and provide a clear, centralized namespace for official Barefoot content, which can aid brand recognition and user trust.
Notable Cases or Examples
- The Barefoot brand has been used for wine since 1986 and is described in the application materials as a major U.S. wine brand.
- Gallo Vineyards is identified as a wholly owned subsidiary of E & J Gallo; the application highlights Barefoot's prominence (e.g., cited as a top revenue and volume wine brand in the U.S. and award recognitions for Barefoot and Barefoot Bubbly) as rationale for a dedicated brand gTLD.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: BAREFOOT organisation: Gallo Vineyards, Inc. address: 600 Yosemite Blvd. address: Modesto CA 95354 address: United States of America (the) contact: administrative name: Principal IT Architect organisation: Gallo Vineyards, Inc. address: 600 Yosemite Blvd. address: Modesto CA 95354 address: United States of America (the) phone: +1 209 341 4226 fax-no: +1 209 573 8520 e-mail: ngtld-barefoot@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: rzmtechcontact@identity.digital nserver: A0.NIC.BAREFOOT 2a01:8840:36:0:0:0:0:17 65.22.56.17 nserver: A2.NIC.BAREFOOT 2a01:8840:39:0:0:0:0:17 65.22.59.17 nserver: B0.NIC.BAREFOOT 2a01:8840:37:0:0:0:0:17 65.22.57.17 nserver: C0.NIC.BAREFOOT 2a01:8840:38:0:0:0:0:17 65.22.58.17 ds-rdata: 35550 8 2 2a380080b296e5bf1c8212618288fddbc665f7689a31dfdc7eeccfaefe17203d ds-rdata: 39166 8 2 138e51b866fd0185f6aa90cbf125cd40356c00a14efab23344f702f267e45eea whois: whois.nic.barefoot status: ACTIVE remarks: Registration information: http://www.barefootwine.com created: 2015-10-24 changed: 2023-08-11 source: IANA