Overview
- .bestbuy is a proposed brand gTLD submitted under ICANN's New gTLD Program.
- Applicant: BBY Solutions, Inc., the intellectual property subsidiary of Best Buy Co., Inc.
- Registry (as listed): Afilias.
- Intended purpose: a trusted, hierarchical, and intuitive namespace provided by Best Buy for its customers and Internet users.
History
- The .bestbuy string was applied for as part of ICANN's New gTLD Program (application revealed on 13 June 2012).
- Applicant information states BBY Solutions will operate the gTLD on behalf of Best Buy to protect and consolidate Best Buy's online presence and intellectual property.
- Best Buy background (from the application): over 1,000 U.S. retail locations, approximately 130,000 employees worldwide, and operations across North America and Europe.
Usage and Audience
- Primary users: Best Buy and its qualified subsidiaries and affiliates.
- Secondary audience: Best Buy customers and general Internet users interacting with Best Buy-operated services.
- Potential namespaces: brands and services operated by Best Buy (e.g., Best Buy Mobile, Geek Squad, Magnolia Audio Video).
Registration Rules
- Initial registration and use intended to be limited to Best Buy and its qualified subsidiaries and affiliates.
- The applicant indicated this limited distribution is intended to allow BBY Solutions to establish operations and achieve sustainability.
- The application references adherence to requirements set forth in Specification 9 of the template Registry Agreement; the limited distribution was intended by the applicant to exempt BBY Solutions from annual Code of Conduct Compliance requirements.
SEO and Brand Impact
- The .bestbuy gTLD is positioned as a branded namespace to protect Best Buy's online identity and consolidate intellectual property activities.
- Intended benefits cited in the application include:
- enhanced trust and a secure channel for online products and services,
- expanded marketing and promotional opportunities,
- a platform to consolidate many of Best Buy's intellectual property activities.
- The applicant frames .bestbuy as a .BRAND-style gTLD aimed at strengthening brand control and consumer recognition.
Notable Cases or Examples
- The application lists Best Buy-operated brands that could be represented under .bestbuy, including Best Buy, Best Buy Mobile, Five Star, Future Shop, Geek Squad, and Magnolia Audio Video.
Operator
BBY Solutions, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: BESTBUY
organisation: BBY Solutions, Inc.
address: 7601 Penn Avenue South
address: Richfield MN 55423
address: United States of America (the)
contact: administrative
name: Chris Niemi
organisation: Markmonitor Inc.
address: 1120 S. Rackham Way, Suite 300
address: Meridian ID 83642
address: United States of America (the)
phone: +1 208 685 1857
e-mail: dotbestbuy@markmonitor.com
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias
address: 300 Welsh Road
address: Building 3, Suite 105
address: Horsham PA 19044
address: United States of America (the)
phone: +1 215.706.5700
fax-no: +1 215.706.5701
e-mail: tld-tech-poc@afilias.info
nserver: A0.NIC.BESTBUY 2a01:8840:d2:0:0:0:0:9 65.22.216.9
nserver: A2.NIC.BESTBUY 2a01:8840:d5:0:0:0:0:9 65.22.219.9
nserver: B0.NIC.BESTBUY 2a01:8840:d3:0:0:0:0:9 65.22.217.9
nserver: C0.NIC.BESTBUY 2a01:8840:d4:0:0:0:0:9 65.22.218.9
ds-rdata: 1501 8 2 6e98e0865f6a8cd3e69f0a03cb0d9d80333a31d113ad85bba7571f87262c5d32
whois: whois.nic.bestbuy
status: ACTIVE
remarks: Registration information: http://nic.bestbuy
created: 2015-12-10
changed: 2024-01-25
source: IANA
