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    • .bet

    Generic top-level domainsIDNDNSSEC

    Overview

    • .bet is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
    • The string is intended for betting, speculation and related forecasting activities; the registry application emphasized strengthening consumer trust when encountering betting sites.

    History

    • Application and reveal: The .bet string was applied for during ICANN's New gTLD round (Reveal Day referenced 13 June 2012).
    • Delegation: The .bet gTLD was delegated to the DNS Root Zone on 24 July 2015.
    • Registry operator: Afilias manages .bet and is listed as the registry operator for the delegated string.
    • Contention: The string had contention among multiple applicants; Afilias' application succeeded.

    Usage and Audience

    • Targeted uses called out in the registry application include:
      • Traditional betting and wagering services
      • Subgenres such as decision science and forecasting
      • Political/presidential polling and other forms of speculative prediction
    • The TLD is positioned for organizations and services operating in commercial betting, forecasting and related communities.

    SEO and Brand Impact

    • The registry application explicitly stated an objective to "strengthen consumer trust" when users encounter betting sites under .bet.
    • The operator framed stewardship of the string as a means to maintain a clearer, stronger brand for betting-related online services.

    Notable Cases or Examples

    • Previous applicants and contenders for .bet included:

      • Famous Four Media (dot Bet Limited) — a registry service provider that applied for multiple gTLDs.
      • Donuts (Foggy Way, LLC) — filed many gTLD applications via different LLCs.
      • LADBROKES INTERNATIONAL PLC — a company based in Gibraltar that also applied for the string.

    • Priority/order information recorded in application materials lists multiple priority numbers associated with applicants; Afilias emerged as the successful applicant and is the delegated registry.

    Operator

    Identity Digital Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BET

organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.BET 2a01:8840:26:0:0:0:0:17 65.22.36.17
nserver:      A2.NIC.BET 2a01:8840:29:0:0:0:0:17 65.22.39.17
nserver:      B0.NIC.BET 2a01:8840:27:0:0:0:0:17 65.22.37.17
nserver:      C0.NIC.BET 2a01:8840:28:0:0:0:0:17 65.22.38.17
ds-rdata:     34666 8 2 e514f93c9ff69ec196e47cdfa00e39946382363cf2cac7df3df562f35b31a2bc

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2015-07-16
changed:      2025-09-04
source:       IANA

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