.blackfriday

Overview

• .blackfriday is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
• The string is intended for websites and services related to Black Friday sales and promotions, providing a semantically meaningful namespace for merchants and marketers.
• The applicant and registry operator for the string is Uniregistry.

History

• .blackfriday was applied for as part of ICANN's New gTLD Program.
• A Registry Agreement for .blackfriday was signed on 16 January 2014.
• The TLD was delegated to the DNS Root Zone on 23 April 2014, completing its activation in the DNS.

Usage and Audience

• Target audience:
  • Retailers, merchants, and brands promoting Black Friday sales and special offers.
  • Marketing and promotional services focused on seasonal shopping events.
• Category: positioned as a commerce-focused/new gTLD aimed at providing a clear, sale-oriented namespace.

Registration Rules

• Allocation and pricing model described in the application:
  • Registrations intended to be allocated on a first-come, first-served basis.
  • Flat-rate pricing and fixed renewal costs were promised, with no material price increases for the first five years.
  • Rate-limited registration queues were planned, with randomized, round-robin acceptance to make land-rush allocation more balanced.
• Registry commitments:
  • Uniregistry stated it would operate as a neutral registry services provider.
  • The registry planned to implement intellectual property safeguards and provide registry-operated promotional resources (directory services, traffic-generation toolkits, search-related functionality).

SEO and Brand Impact

• Semantic value: .blackfriday is designed to convey immediate purpose and context (Black Friday sales), helping memorability and discoverability for consumers looking for seasonal deals.
• Branding and trust: the registry emphasized neutral operation, predictable pricing, and registry-driven promotional tools to support registrants and foster trust in the namespace.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BLACKFRIDAY

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.BLACKFRIDAY 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.BLACKFRIDAY 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.BLACKFRIDAY 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.BLACKFRIDAY 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.BLACKFRIDAY 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.BLACKFRIDAY 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     47938 13 2 92074d73f8c4e1b874e8c6b3f76c6994a02d962a948c94e1a504dfd7ca1cda4b

whois:        whois.nic.blackfriday

status:       ACTIVE
remarks:      Registration information: http://nic.blackfriday/

created:      2014-04-17
changed:      2024-04-16
source:       IANA