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    • .bloomberg

    Generic top-level domainsDNSSEC

    Overview

    • .bloomberg is a brand gTLD (generic top-level domain) applied for and operated for Bloomberg-related uses.
    • The string was proposed and delegated as part of ICANN's New gTLD Program for use by Bloomberg entities and affiliates.

    History

    • Application and delegation:

      • The .bloomberg application was submitted under ICANN's New gTLD Program and successfully passed evaluation.
      • A Registry Agreement was signed on 17 July 2014.
      • .bloomberg was delegated to the DNS Root Zone on 5 November 2014.

    • Operators and registry information:

      • The applicant and managing entity is Bloomberg IP Holdings LLC (BIP), formed to apply for and run the .bloomberg gTLD.
      • A registry entry in an ICANN wiki template lists Verisign as the registry operator; the application materials identify Bloomberg IP Holdings LLC as the registry manager.

    Usage and Audience

    • Intended uses stated by the applicant:
      • Initial registrations were planned for Bloomberg Philanthropies for charitable campaigns and advocacy on public issues.
      • The gTLD may also be used to register domain names for Bloomberg L.P. and its affiliates for commercial and service-specific purposes (for example, the BLOOMBERG PROFESSIONAL service).
    • Target audience:
      • Bloomberg Philanthropies, Bloomberg L.P. and affiliated organizations; not intended as a public-open TLD.

    Registration Rules

    • Eligibility and restrictions:
      • Registration of .bloomberg domain names is not open to the general public or non-Bloomberg-affiliated companies according to the applicant's response.
      • BIP stated it would operate the gTLD in accordance with the policies and procedures required by the Registry Agreement with ICANN.

    SEO and Brand Impact

    • Brand protection and recognition:
      • Bloomberg has established the BLOOMBERG mark worldwide and enforces its trademark rights extensively.
      • The applicant emphasized Bloomberg's reputation as a preeminent brand in financial news, data and related services, positioning .bloomberg as a trusted, brand-controlled namespace.
    • Positioning benefits:
      • Use of a dedicated brand gTLD supports clearer brand signaling and control over domain space for Bloomberg's philanthropic, media and commercial activities.

    Notable Cases or Examples

    • Existing Bloomberg domains and assets mentioned by the applicant:
      • Bloomberg is the registrant of over 1,000 domain names incorporating "bloomberg" (for example: bloomberg.com, bloomberg.net, bloomberg.biz, bloomberg.info).
      • Bloomberg uses bloomberg.com (registered in 1993) to provide financial news, data and services and operates multiple media outlets (magazines, radio, television, and online services).
    • Planned use examples:
      • Domains under .bloomberg were intended for Bloomberg Philanthropies campaigns and to support Bloomberg L.P. products and services.

    Operator

    Bloomberg IP Holdings LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BLOOMBERG

organisation: Bloomberg IP Holdings LLC
address:      25 E. 78th Street
address:      New York NY 10075
address:      United States of America (the)

contact:      administrative
name:         Attorney
organisation: Bloomberg IP Holdings LLC
address:      731 Lexington Avenue
address:      New York NY 10022
address:      United States of America (the)
phone:        +1 212 617 7816
fax-no:       +1 917 522 2727
e-mail:       ngtld-bloomberg@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.BLOOMBERG 2a01:8840:6a:0:0:0:0:3 65.22.108.3
nserver:      V0N1.NIC.BLOOMBERG 2a01:8840:6b:0:0:0:0:3 65.22.109.3
nserver:      V0N2.NIC.BLOOMBERG 2a01:8840:6c:0:0:0:0:3 65.22.110.3
nserver:      V0N3.NIC.BLOOMBERG 161.232.32.3 2a01:8840:108:0:0:0:0:3
nserver:      V2N0.NIC.BLOOMBERG 2a01:8840:6d:0:0:0:0:3 65.22.111.3
nserver:      V2N1.NIC.BLOOMBERG 161.232.33.3 2a01:8840:109:0:0:0:0:3
ds-rdata:     49654 8 2 da5a6b59df8da1f4b814d38fb01359bccbee0e6595e19fc569c1830ce452447c

whois:        whois.nic.bloomberg

status:       ACTIVE
remarks:      Registration information: 

created:      2014-10-16
changed:      2023-12-05
source:       IANA