.bmw

Overview

• .bmw is a brand generic top-level domain (gTLD) created for Bayerische Motoren Werke AG (BMW).
• It was applied for under ICANN's New gTLD Program to provide a branded, secure namespace for BMW, its dealers, partners, affiliates and customers.

History

• Application submitted as part of ICANN's New gTLD Program (reveal day noted on 13 June 2012).
• A Registry Agreement between BMW and ICANN was signed on 09 January 2014.
• The .bmw string was delegated to the DNS root zone on 21 June 2014.
• ICANNWiki lists KSRegistry as the registry operator; the applicant stated the registry service provider would manage the space under BMW's direct control.

Usage and Audience

• Intended primary users:
  • BMW corporate divisions and subsidiaries
  • Authorized importers and dealers
  • Official partners, affiliates and authorized resellers
  • Customers, investors and the general public seeking official BMW information
• Typical uses include: product information, marketing campaigns, dealer and reseller pages, authenticated corporate communications and customer-facing services.

Registration Rules

• BMW proposed a single-registrant model: all domain registrations within .bmw are held by BMW itself.
• Authorized corporate divisions, subsidiaries, importers or dealers may request licensing to use specific second-level names via BMW's trademark department.
• BMW reviews and may grant such authorizations at its sole discretion and monitors use of .bmw domains to ensure content remains appropriate and current.

SEO and Brand Impact

• The .bmw TLD is positioned to reinforce brand authenticity and trust by providing an authenticated, company-controlled namespace.
• BMW's control over registrations and content aims to give users confidence they are interacting with official BMW resources.

Notable Cases or Examples

• The applicant cited examples of potential second-level uses such as USED.BMW for authorized resellers and 2ORIGINALS.BMW for marketing campaigns.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BMW

organisation: Bayerische Motoren Werke Aktiengesellschaft
address:      Petuelring 130
address:      Munich 80809
address:      Germany

contact:      administrative
name:         Senior Legal Counsel
organisation: Bayerische Motoren Werke Aktiengesellschaft
address:      Petuelring 130
address:      Munich 80809
address:      Germany
phone:        +49.8938232623
fax-no:       +49.8938233050
e-mail:       domains@bmw.de

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.BMW 194.169.218.76 2001:67c:13cc:0:0:0:1:76
nserver:      B.NIC.BMW 185.24.64.76 2a04:2b00:13cc:0:0:0:1:76
nserver:      C.NIC.BMW 212.18.248.76 2a04:2b00:13ee:0:0:0:0:76
nserver:      D.NIC.BMW 212.18.249.76 2a04:2b00:13ff:0:0:0:0:76
ds-rdata:     43579 8 2 b543b5adba44e6e32d11c93bb4e729d80fa1197f59b2ae505a1e292605234793
ds-rdata:     27910 8 2 39614cab4109a1b7b9917e39631416e97086839970f15957fd37ca05fffe1470

whois:        whois.nic.bmw

status:       ACTIVE
remarks:      Registration information: http://nic.bmw.com

created:      2014-06-05
changed:      2023-11-06
source:       IANA