Generic top-level domainsDNSSEC
Overview
.boehringer is a brand generic top-level domain (gTLD) created for Boehringer Ingelheim. Delegated through ICANN's New gTLD Program, it is intended as a trusted namespace to represent Boehringer Ingelheim and its affiliated entities online. The registry entry lists Afilias as the registry provider and Boehringer Ingelheim Pharma GmbH & Co. KG as the manager.
History
- Applied for as part of ICANN's New gTLD Program (application strings were revealed on 13 June 2012).
- The .boehringer application succeeded and the string was delegated to the root zone on 25 November 2015.
- Registry listed: Afilias. Manager/operator: Boehringer Ingelheim Pharma GmbH & Co. KG.
- Applicant background (summary from application):
- Boehringer Ingelheim is a research-driven, family-owned pharmaceutical group founded in 1885 with corporate headquarters in Ingelheim, Germany.
- The company operates in human pharmaceuticals, animal health, biopharmaceuticals and chemicals, with global R&D and production sites and more than 42,000 employees.
Usage and Audience
- Intended mission: to serve as a trusted namespace for Boehringer Ingelheim, its affiliates, customers, the healthcare community and other Internet users.
- Primary audiences:
- Corporate and affiliated company communications
- Healthcare professionals and related communities
- Customers, partners, and potential licensees
- Initial use: intended for exclusive corporate use by Boehringer Ingelheim during the first years of operation.
- Possible future use: after evaluating consumer behavior and registry operations, the company may consider expanding registrations to licensees, alliance partners or customers to support sustainable registry operations.
Registration Rules
- The applicant stated an intention to use .boehringer exclusively for corporate use initially.
- The applicant indicated the possibility of opening registrations beyond the company (e.g., licensees, partners, customers) after an initial period and evaluation.
- No technical or detailed eligibility, registration period, or character-set rules were provided in the summarized application material.
SEO and Brand Impact
- Goals stated by the applicant include:
- Protecting and enhancing Boehringer Ingelheim's online presence and identity.
- Expanding marketing and promotional efforts under a controlled namespace.
- Potentially providing a secure channel for products and services.
- The .boehringer gTLD was presented as part of a broader strategy to create a .BRAND-type namespace aimed at improving brand control and trust online.
Operator
Boehringer Ingelheim International GmbH
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: BOEHRINGER organisation: Boehringer Ingelheim International GmbH address: Binger Strasse 173 address: Ingelheim am Rhein Rhineland-Palatinate 55216 address: Germany contact: administrative name: IPR / Domains organisation: Boehringer Ingelheim International GmbH address: Binger Strasse 173 address: Ingelheim am Rhein Rhineland-Palatinate 55216 address: Germany phone: +496132772378 fax-no: +496132774566 e-mail: ngtld-boehringer@cscglobal.com contact: technical name: Senior Director, DNS Infrastructure Group organisation: Afilias address: 300 Welsh Road address: Building 3, Suite 105 address: Horsham PA 19044 address: United States of America (the) phone: +1 215.706.5700 fax-no: +1 215.706.5701 e-mail: tld-tech-poc@afilias.info nserver: A0.NIC.BOEHRINGER 2a01:8840:b6:0:0:0:0:17 65.22.188.17 nserver: A2.NIC.BOEHRINGER 2a01:8840:b9:0:0:0:0:17 65.22.191.17 nserver: B0.NIC.BOEHRINGER 2a01:8840:b7:0:0:0:0:17 65.22.189.17 nserver: C0.NIC.BOEHRINGER 2a01:8840:b8:0:0:0:0:17 65.22.190.17 ds-rdata: 37117 8 2 98508b91e23eef16223b93512b6ffd370f83ced809a7a157a98a8b07be84e0ce whois: whois.nic.boehringer status: ACTIVE remarks: Registration information: remarks: http://www.boehringer-ingelheim.com/ created: 2015-11-06 changed: 2023-08-11 source: IANA