.bom

Overview

.bom is a brand generic top-level domain (gTLD) delegated in ICANN's New gTLD Program. The string comes from Portuguese — "bom" — which translates as "good". The registry operator is Núcleo de Informação e Coordenação do Ponto BR (NIC.br), the organization that also manages the .br ccTLD.

History

• Applied for under ICANN's New gTLD Program by NIC.br (the .br registry).
• The application emphasized promoting positive, "good" products and services across the web.
• The string was delegated to the DNS Root Zone on September 26, 2015.
• Classified as a brand-type gTLD and listed as delegated by ICANN.

Usage and Audience

• Intended as a namespace to promote things associated with "good" (e.g., good food, good living, good brands), per the applicant's statement.
• Target audience includes organizations, brands and individuals wishing to associate their presence with the concept of "good".
• Registration is intended to be open to all lawful applicants (see Registration Rules).

Registration Rules

• Eligibility: Registration will be open to law-abiding individuals and organizations to use domains for lawful, non-abusive activities.
• Registration periods: Allowed registration terms range from 1 to 10 years.
• Other technical or character restrictions are not specified in the provided source.

SEO and Brand Impact

• The applicant positioned .bom as leveraging NIC.br's reputation and service levels to build trust and recognition.
• A notable legal challenge argued potential string confusion with .com, indicating some concerns about user perception; that challenge was dismissed (see Notable Cases).

Notable Cases or Examples

• Verisign filed a String Confusion Objection asserting .bom was too similar to .com and could confuse Internet users.
• An ICDR panel (Archibald Findlay) dismissed the objection on August 12, 2013; the determination was made public by ICANN on September 25, 2013.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BOM

organisation: Núcleo de Informação e Coordenação do Ponto BR - NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil

contact:      administrative
name:         Demi Getschko
organisation: NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil
phone:        +55 11 5509 3505
e-mail:       gtlds-nic@registro.br

contact:      technical
name:         Frederico Augusto de Carvalho Neves
organisation: NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil
phone:        +55 11 5509 3505
e-mail:       gtlds-tech@registro.br

nserver:      A.DNS.BR 200.219.148.10 2001:12f8:6:0:0:0:0:10
nserver:      B.DNS.BR 200.189.41.10 2001:12f8:8:0:0:0:0:10
nserver:      C.DNS.BR 200.192.233.10 2001:12f8:a:0:0:0:0:10
nserver:      D.DNS.BR 200.219.154.10 2001:12f8:4:0:0:0:0:10
nserver:      E.DNS.BR 200.229.248.10 2001:12f8:2:0:0:0:0:10
nserver:      F.DNS.BR 200.219.159.10 2001:12f8:c:0:0:0:0:10
ds-rdata:     50876 13 2 73cd911038f12b7217e0afc973723e52235395f8017d1008c066ee25fc316ba5

whois:        

status:       ACTIVE
remarks:      Registration information: 

created:      2015-05-29
changed:      2025-08-14
source:       IANA