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    • .boo

    Generic top-level domainsIDNDNSSEC

    Overview

    .boo is a generic top-level domain (gTLD) applied for in ICANN's New gTLD Program. The string is associated with the term 'boo' and positioned as a dedicated namespace for creative second-level domains and lifestyle-related uses. The successful applicant and registry operator is Google (Charleston Road Registry Inc.).

    History

    • Proposed as part of ICANN's New gTLD Program.
    • Successful applicant: Google (Charleston Road Registry Inc.).
    • Registry Agreement signed with ICANN on 30 January 2014.
    • Delegated to the DNS Root Zone on 30 August 2014, completing the string's delegation.

    Usage and Audience

    • Intended to provide a marketplace association to the term 'boo' and a dedicated domain space for creative names.
    • Example conceptual uses cited by the applicant include terms of endearment and informal personal sites (e.g., hey.boo, youremy.boo).
    • Categorized under Lifestyle gTLDs.

    Registration Rules

    • Planned as an open TLD with no qualification restrictions for registrations.
    • Standard launch phases such as a Sunrise period and other possible launch phases may impose temporary eligibility rules before general availability.

    SEO and Brand Impact

    • The applicant (Charleston Road Registry) stated the gTLD's mission is to provide direct association with the term 'boo', enhance consumer choice, create new layers of organization on the Internet, and signal the kinds of content available under the string.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BOO

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     42175 8 2 abe304d422168068884fcb9bb10aa300ad2340ee85a894740d127cf0f97e206e

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-06-12
changed:      2025-04-11
source:       IANA

    Registrars