.bradesco

Overview

• .bradesco is a brand generic top-level domain (gTLD) created for Banco Bradesco S.A.
• It was applied for under ICANN's New gTLD Program and intended to provide a branded namespace for the bank's digital presence, customer services and communications.

History

• The .bradesco string was revealed as an applied-for gTLD on 13 June 2012.
• The application succeeded and .bradesco was delegated to the DNS Root Zone on 26 June 2015.
• Sources list Minds + Machines in association with the registry; the applicant and operator named in application materials is Banco Bradesco S.A., which manages the TLD for the brand.

Usage and Audience

• Intended users: Banco Bradesco and entities within the Bradesco corporate group.
• Purpose: to expand Bradesco's digital presence, facilitate branded marketing and communications, and support secure customer-facing online services.
• Application materials emphasize banking inclusion and use of the gTLD to promote clarity and user trust in digital channels.
• Bank scale cited in the application (context for intended audience):
  • 25.1 million checking accounts
  • 43.4 million savings accounts
  • 40.3 million insurance customers
  • A Brazil services network with thousands of service points and ATMs

Registration Rules

• Second-level registrations under .bradesco will not be made available to third parties; the namespace is exclusive to companies within the Bradesco group.
• The bank highlighted legal obligations to safeguard customer data and indicated that privacy/confidentiality policies would be maintained.

SEO and Brand Impact

• The gTLD is positioned as a brand-control measure to strengthen Bradesco's online identity and customer trust.
• The applicant emphasized Bradesco's strong brand value (noted as highly ranked within Brazil and internationally) and intended to use the TLD for clearer marketing and perception of security in digital channels.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BRADESCO

organisation: Banco Bradesco S.A.
address:      Avenida Yara SN - Cidade de Deus - Prédio Rubi - Osasco
address:      São Paulo SP 06029-900
address:      Brazil

contact:      administrative
name:         Admin Contact
organisation: Banco Bradesco S.A
address:      Avenida Yara SN - Cidade de Deus - Prédio Rubi - Osasco
address:      São Paulo SP 06029-900
address:      Brazil
phone:        +55 (41) 3777-4843
e-mail:       ngtld-bradesco@cscglobal.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Donuts Inc
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       : +1.425.671.0020
e-mail:       tldtech@donuts.email

nserver:      A0.NIC.BRADESCO 2a01:8840:7a:0:0:0:0:2 65.22.124.2
nserver:      A2.NIC.BRADESCO 2a01:8840:7d:0:0:0:0:2 65.22.127.2
nserver:      B0.NIC.BRADESCO 2a01:8840:7b:0:0:0:0:2 65.22.125.2
nserver:      C0.NIC.BRADESCO 2a01:8840:7c:0:0:0:0:2 65.22.126.2
ds-rdata:     61375 8 2 a0ffe5a2c7c1cb086855963d43117563e509ca1e6b27d87ef9ce011c195b8344

whois:        whois.nic.bradesco

status:       ACTIVE
remarks:      Registration information: http://www.nic.bradesco/

created:      2015-05-29
changed:      2023-08-11
source:       IANA