Overview
- .bridgestone is a brand generic top-level domain (gTLD) created for Bridgestone Corporation.
- It is intended as a controlled corporate namespace to support Bridgestone's branding, communications and online services.
History
- Applied for in ICANN's New gTLD Program (reveal day: 13 June 2012).
- The application succeeded and the string was delegated to the DNS Root Zone on 01 May 2015.
- Registry infrastructure is listed as ARI Registry Services; the application and supporting materials identify Bridgestone Corporation as the TLD manager.
Usage and Audience
- Primary audience: Bridgestone Corporation, its customers, employees and affiliates.
- Intended uses include:
- Corporate and promotional sites
- Navigational domains for Bridgestone’s products and services
- Distribution and exchange of information between the company and stakeholders (websites, email, social networks)
- The company indicated the TLD will act as a branding, technology and services platform and may be used to deliver ancillary services such as hosting, SEO, marketing and consulting.
Registration Rules
- Initial policy: Bridgestone Corporation intends to reserve all names within the TLD for itself.
- Future licensing: The company anticipates the possibility that affiliates could license domains (not expected for at least three years post-delegation).
- Any licenses would be contractual, limit permitted uses, be subject to monitoring, and could be revoked by Bridgestone at any time.
- No public/open registration terms, minimum/maximum registration periods, or allowed-character rules are specified in the provided material.
SEO and Brand Impact
- The TLD is presented primarily as a branding and trust tool to strengthen Bridgestone's online presence and customer communication.
- Bridgestone's stated strategy includes using the .bridgestone space to support promotion, navigation and direct engagement with stakeholders; ancillary services such as SEO and marketing were described as potential offerings.
- The company reported an existing portfolio of over 2,000 domains, indicating an established domain strategy that the brand TLD is intended to complement.
Operator
Bridgestone Corporation
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: BRIDGESTONE
organisation: Bridgestone Corporation
address: 1-1, Kyobashi 3-chome
address: Chuo-ku Tokyo 104-8340
address: Japan
contact: administrative
name: Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address: Cerulean Tower, 26-1, Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81355210107
fax-no: +81355210117
e-mail: registry@brightsconsulting.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.354561601
fax-no: +81.337805239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 8575 8 2 aa4b874cf014a4df2e7dc9e5a6b8b3efa5dc966a834f4802beb19b5cd7442403
whois: whois.nic.bridgestone
status: ACTIVE
remarks: Registration information: http://www.bridgestone.com/
created: 2015-04-16
changed: 2023-06-22
source: IANA
