.brother

Overview

• .brother is a brand generic top-level domain (gTLD) created through ICANN's New gTLD Program.
• It is intended as a branding, technology and services platform for Brother Industries, Ltd., to support communication with customers, employees and affiliates.
• The registry services are operated by ARI Registry Services on behalf of Brother Industries.

History

• The .brother application was part of ICANN's new gTLD round (Reveal Day referenced 13 June 2012).
• The string was delegated to the DNS root zone on 12 May 2015.
• Brother Industries, Ltd. is the sponsoring organization and manages the TLD; ARI Registry Services acts as the technical registry operator.

Usage and Audience

• Primary audience: Brother Industries, its customers, employees, affiliates and stakeholders.
• Intended uses described by the applicant include:
  • corporate promotional and navigational purposes;
  • distribution and exchange of information via websites, social networks and email under the .brother namespace;
  • supporting the company's marketing, technology and service initiatives.
• The company indicated it maintains an extensive domain portfolio (over 70 domains containing "brother") and sees .brother as an extension of that branded presence.

Registration Rules

• Brother Industries initially intends to reserve all domain names within .brother for itself.
• The company may license domains to affiliates in the future, but not likely within at least three years after delegation.
• Any licensing would be governed by contract: use would be limited to purposes specified by Brother Industries and enforced by monitoring and contractual remedies.
• Licenses could be revoked by Brother Industries at any time and for any reason.

SEO and Brand Impact

• The applicant emphasized the brand value of "BROTHER": established in 1928 and used as the company name since 1962, with trademark registrations in over 130 jurisdictions.
• .brother is positioned to strengthen the company's online identity, improve direct engagement with stakeholders, and serve as a controlled space for branded services (including possible ancillary offerings such as hosting, SEO, marketing and consulting).
• The TLD is presented as a corporate-controlled namespace rather than a generic open-registration TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BROTHER

organisation: Brother Industries, Ltd.
address:      15-1 Naeshiro-cho, Mizuho-ku
address:      Nagoya Aichi 467-8561
address:      Japan

contact:      administrative
name:         Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address:      Cerulean Tower, 26-1, Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81355210107
fax-no:       +81355210117
e-mail:       registry@brightsconsulting.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81.354561601
fax-no:       +81.337805239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     6875 8 2 8955e563809e8dfe8f6b18fb0b23ad043dc6957e2aac1a5f2c8b4ca3244270eb

whois:        whois.nic.brother

status:       ACTIVE
remarks:      Registration information: http://www.brother.com/

created:      2015-04-09
changed:      2023-06-20
source:       IANA