Overview
- .brother is a brand generic top-level domain (gTLD) created through ICANN's New gTLD Program.
- It is intended as a branding, technology and services platform for Brother Industries, Ltd., to support communication with customers, employees and affiliates.
- The registry services are operated by ARI Registry Services on behalf of Brother Industries.
History
- The .brother application was part of ICANN's new gTLD round (Reveal Day referenced 13 June 2012).
- The string was delegated to the DNS root zone on 12 May 2015.
- Brother Industries, Ltd. is the sponsoring organization and manages the TLD; ARI Registry Services acts as the technical registry operator.
Usage and Audience
- Primary audience: Brother Industries, its customers, employees, affiliates and stakeholders.
- Intended uses described by the applicant include:
- corporate promotional and navigational purposes;
- distribution and exchange of information via websites, social networks and email under the .brother namespace;
- supporting the company's marketing, technology and service initiatives.
- The company indicated it maintains an extensive domain portfolio (over 70 domains containing "brother") and sees .brother as an extension of that branded presence.
Registration Rules
- Brother Industries initially intends to reserve all domain names within .brother for itself.
- The company may license domains to affiliates in the future, but not likely within at least three years after delegation.
- Any licensing would be governed by contract: use would be limited to purposes specified by Brother Industries and enforced by monitoring and contractual remedies.
- Licenses could be revoked by Brother Industries at any time and for any reason.
SEO and Brand Impact
- The applicant emphasized the brand value of "BROTHER": established in 1928 and used as the company name since 1962, with trademark registrations in over 130 jurisdictions.
- .brother is positioned to strengthen the company's online identity, improve direct engagement with stakeholders, and serve as a controlled space for branded services (including possible ancillary offerings such as hosting, SEO, marketing and consulting).
- The TLD is presented as a corporate-controlled namespace rather than a generic open-registration TLD.
Operator
Brother Industries, Ltd.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: BROTHER
organisation: Brother Industries, Ltd.
address: 15-1 Naeshiro-cho, Mizuho-ku
address: Nagoya Aichi 467-8561
address: Japan
contact: administrative
name: Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address: Cerulean Tower, 26-1, Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81355210107
fax-no: +81355210117
e-mail: registry@brightsconsulting.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.354561601
fax-no: +81.337805239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 6875 8 2 8955e563809e8dfe8f6b18fb0b23ad043dc6957e2aac1a5f2c8b4ca3244270eb
whois: whois.nic.brother
status: ACTIVE
remarks: Registration information: http://www.brother.com/
created: 2015-04-09
changed: 2023-06-20
source: IANA
