Overview
- .buy is a generic top-level domain (gTLD) intended for commerce and purchasing-related uses.
- The string is managed by Amazon and categorized among commerce new gTLDs.
History
- Delegation: .buy was delegated to the DNS Root Zone on 5 December 2015 as part of ICANN's New gTLD Program.
- Registry operator: Amazon manages the .buy string and its registry.
- Application background:
- Amazon applied for .buy through its office in Luxembourg and was one of 76 gTLD applications submitted by the company.
- Valideus, a firm specializing in domain and registry services, assisted Amazon in its gTLD applications.
- ICANN auction:
- An ICANN public auction for the .buy string took place on 17 September 2014.
- Amazon won the auction with a winning bid of $4,588,888 USD.
- The auction proceeds are held by ICANN for use toward a non-profit charitable purpose rather than being distributed to losing applicants.
Usage and Audience
- Target audience: businesses and individuals involved in e-commerce, retail, and commercial transactions.
- Positioning: categorized under commerce gTLDs, suitable for online stores, transactional pages, and purchase-related services.
Notable Cases or Examples
- The most notable event in the .buy timeline is the ICANN auction on 17 September 2014, where Amazon secured the string for $4,588,888 USD.
Former Applicants
- Other organizations that applied for .buy during the gTLD application process included:
- Google (Charleston Road Registry Inc.)
- Famous Four Media (dot Buy Limited)
- Donuts (Bitter Sunset, LLC) — submitted a Public Interest Commitment
- PVT Registry, LLC — application later withdrawn
Operator
Amazon Registry Services, INC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: BUY
organisation: Amazon Registry Services, INC
address: 410 Terry Avenue North
address: Seattle WA 98109
address: United States of America (the)
contact: administrative
name: Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address: 410 Terry Avenue North
address: Seattle WA 98109
address: United States of America (the)
phone: +1 206 646 5990
fax-no: +1 206 946 7702
e-mail: arsi-rzm@amazon.com
contact: technical
name: TLD Registry Services Technical
organisation: Nominet
address: Minerva House
address: Edmund Halley Road
address: Oxford Science Park
address: Oxford OX4 4DQ
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44.1865332211
e-mail: registrytechnical@nominet.uk
nserver: DNS1.NIC.BUY 213.248.218.62 2a01:618:402:0:0:0:0:62
nserver: DNS2.NIC.BUY 103.49.82.62 2401:fd80:402:0:0:0:0:62
nserver: DNS3.NIC.BUY 213.248.222.62 2a01:618:406:0:0:0:0:62
nserver: DNS4.NIC.BUY 2401:fd80:406:0:0:0:0:62 43.230.50.62
nserver: DNSA.NIC.BUY 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver: DNSB.NIC.BUY 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver: DNSC.NIC.BUY 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver: DNSD.NIC.BUY 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata: 16411 8 2 c9c2d0f38695bcf73fe5c6fe4a049282848f45f887c4c72b337bca9fb50abc33
whois:
status: ACTIVE
remarks: Registration information: http://www.nic.buy
created: 2015-11-20
changed: 2025-02-14
source: IANA
