.buzz

Overview

• .buzz is a generic top-level domain (gTLD) proposed through ICANN's New gTLD Program.
• Intended meaning: a label for news, information sharing and content that is "noteworthy" or creating a "buzz."
• Registry/manager: dotStrategy, Co.; registry services provided by Neustar.
• Positioning: promoted as a family-friendly, open namespace for brands, marketers, publishers and social/news-focused sites.

History

• Application submitted as part of ICANN's New gTLD Program; the application succeeded.
• Contract: Registry Agreement signed by dotStrategy and ICANN on 2 October 2013.
• Delegation: .buzz was delegated to the DNS Root Zone on 18 December 2013.
• Startup: Sunrise period announced to run from 15 January 2014 to 18 March 2014.
• Key people: William (Bill) Doshier is identified as CEO of dotStrategy.

Usage and Audience

• Target audience includes advertising and marketing professionals, news publishers, social media and content creators who want to flag trending or noteworthy items.
• Use cases: branding and marketing campaigns, news and information sharing, sites focused on current events or viral content.

Registration Rules

• .buzz is described as an open, non-restricted top-level domain.
• Family-friendly policy: the registry intends to block registrations that contain patently offensive words and phrases to promote a family-friendly namespace.
• Allocation mechanisms mentioned include:
  • Sunrise (for trademark holders),
  • Landrush,
  • Auctions for certain names,
  • First-come, first-served availability for remaining names.

SEO and Brand Impact

• Brand positioning: .buzz is explicitly marketed as a namespace to "create a buzz" and to label content as noteworthy or timely, making it suitable for marketing and news-focused branding.
• Trust/appeal: the registry emphasizes a family-friendly approach, which may be used as a trust and brand-quality signal by registrants and audiences.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BUZZ

organisation: DOTSTRATEGY CO.
address:      1920 Centennial Club Dr.
address:      Conway AR 72034
address:      United States of America (the)

contact:      administrative
name:         William Doshier
organisation: dotStrategy, Co
address:      1920 Centennial Club Dr.
address:      Conway AR 72034
address:      United States of America (the)
phone:        5013529385
fax-no:       5015683834
e-mail:       bill@nameshops.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.BUZZ 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.BUZZ 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.BUZZ 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      NS1.DNS.NIC.BUZZ 156.154.144.29 2610:a1:1071:0:0:0:0:1d
nserver:      NS2.DNS.NIC.BUZZ 156.154.145.29 2610:a1:1072:0:0:0:0:1d
nserver:      NS3.DNS.NIC.BUZZ 156.154.159.29 2610:a1:1073:0:0:0:0:1d
ds-rdata:     60340 8 2 fba59e35952704ae0656bc122aec20528c8d49600e314e8bdf0ae00ce8c336b7

whois:        whois.nic.buzz

status:       ACTIVE
remarks:      Registration information: http://www.buzznames.biz

created:      2013-12-12
changed:      2024-05-11
source:       IANA