Generic top-level domainsIDNDNSSEC
Overview
.calvinklein is a brand gTLD applied for in ICANN's New gTLD Program. The string is intended to serve as a trusted, branded namespace for Calvin Klein, managed through the applicant entity PVH gTLD Holdings LLC. The registry operator listed in the application materials is Neustar and the TLD is shown as proposed.
History
- Applied for during ICANN's first round of new gTLDs; Reveal Day cited as 13 June 2012.
- Applicant: PVH gTLD Holdings LLC, a wholly owned subsidiary created by PVH Retail Stores, Inc. to file on behalf of the Calvin Klein brand.
- Calvin Klein and PVH Retail Stores are subsidiaries of PVH Corp; the application was filed as a precaution in the first round while additional market data and future use cases were assessed.
- The application identifies the TLD subtype as a brand gTLD and lists Neustar as the registry.
Usage and Audience
- Intended primary users:
- Calvin Klein (Calvin Klein, Inc.) and its qualified subsidiaries and affiliates.
- Consumers of Calvin Klein products through a branded, secure namespace.
- Proposed uses and benefits cited in the application:
- Protecting Calvin Klein's online presence and identity.
- Expanding marketing and promotion efforts for the brand.
- Providing a secure channel for online products and services.
- Offering a platform to consolidate intellectual property activities related to the brand.
Registration Rules
- Initial registration policy is intended to limit domain registrations to Calvin Klein and its qualified subsidiaries and affiliates.
- The application states this limited distribution is intended to allow PVH gTLD Holdings to establish operations and achieve sustainability.
- The applicant references compliance with Specification 9 of the template Registry Agreement and indicates the limited distribution approach is intended to exempt the registry from annual Code of Conduct compliance requirements.
SEO and Brand Impact
- The .calvinklein gTLD is positioned as a brand-protecting namespace to enhance trust and clarity for consumers interacting with official Calvin Klein content and commerce.
- The applicant frames the TLD as a way to consolidate brand communications, marketing, and IP-related activities, improving brand control and potentially user trust compared to generic or third-party namespaces.
- The application notes the broader brand-owner community expectation that .BRAND gTLDs will become a recognized specialty subset of gTLDs.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: CALVINKLEIN organisation: PVH gTLD Holdings LLC address: 200 Madison Avenue18th Floor address: New York NY 10016 address: United States of America (the) contact: administrative name: Dawn Atlas organisation: PVH gTLD Holdings LLC address: 200 Madison Avenue18th Floor address: New York NY 10016 address: United States of America (the) phone: +1 212 381 3500 fax-no: +1 212 381 3950 e-mail: ckregistry@fairwindspartners.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.CALVINKLEIN 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.CALVINKLEIN 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.CALVINKLEIN 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS1.DNS.NIC.CALVINKLEIN 156.154.144.31 2610:a1:1071:0:0:0:0:1f nserver: NS2.DNS.NIC.CALVINKLEIN 156.154.145.31 2610:a1:1072:0:0:0:0:1f nserver: NS3.DNS.NIC.CALVINKLEIN 156.154.159.31 2610:a1:1073:0:0:0:0:1f ds-rdata: 46744 8 2 bb8a91f6ed57b17da3d9f3f91b7ece068799ba0f09c5310bcbc80150bf1555a3 whois: status: ACTIVE remarks: Registration information: http://www.pvh.com/ created: 2016-07-28 changed: 2024-05-11 source: IANA