Generic top-level domainsIDNDNSSEC
Overview
.cam is a generic top-level domain (gTLD) introduced under ICANN's New gTLD Program. The name has technical roots in "CAM" as an abbreviation for computer-aided manufacturing and computer-aided machines, and it is also commonly used as a memorable heuristic for "camera." The registry presence is nic.cam; CentralNic is listed as the registry operator and contact information includes Andrei Dumitriu (andy@nic.cam) and info@nic.cam.
History
- .cam was applied for during ICANN's New gTLD Program. Initial applicants included:
- Demand Media (United TLD Holdco Ltd.)
- Famous Four Media (dot Agency Limited)
- AC Webconnecting Holding B.V.
- Verisign filed string confusion objections arguing users might confuse .cam with .com. In two of three objections the panel dismissed Verisign's claims; Verisign prevailed against Demand Media, which later appealed and ultimately prevailed in that appeal.
- After an auction process AC Webconnecting Holding B.V. became the sole applicant and managed the TLD.
- On February 9, 2021, AC Webconnecting Holding B.V. assigned the legal entity operating the .cam gTLD to CAM Connecting SarL.
- Registry and administration details available at nic.cam; CentralNic is listed as the registry provider.
Usage and Audience
- Technical and industrial uses:
- Computer-aided manufacturing (CAM) systems and CNC/machining tooling toolpaths
- Companies focused on industrial automation, robotics, and machine control
- Educational and research institutions in computer-aided design and manufacturing
- Media and visual uses (camera heuristic):
- Photography and videography businesses
- Webcams and live-streaming services
- Visual media applications and related technology vendors
- Examples of target users include technology firms, manufacturing vendors, research groups, and creative/media professionals who value the CAM or camera association.
SEO and Brand Impact
- The .cam string benefits from two distinct semantic associations:
- A technical meaning tied to computer-aided manufacturing and computer-aided machines, useful for industrial and engineering branding.
- A simple, memorable heuristic for "camera," making it attractive to photography, webcam, and visual-media sites.
- These associations can help with brand positioning by signaling either a technical/manufacturing focus or a camera/media focus, depending on how the domain is used.
Notable Cases or Examples
- Pioneers and example sites mentioned on registry materials include:
- poly.cam — LiDAR scanning, photogrammetry and gaussian-splatting
- cine.cam — aerial filming company specialized in close-range action shots
- opendata.cam — open-source computer vision framework
- go.cam — open-source project for online age-verification
- clay.cam — real-time computer-aided monitoring and aggregation of online information
- my.cam — social platform for webpage creation and social media aggregation
- Partner or notable deployments:
- davos.cam — Davos Klosters Resort webcams
- construction.cam — used by DEVISUBOX to display jobsite supervision projects
- light.cam — used by Light Labs Inc. to showcase multi-lens camera technology
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: CAM organisation: CAM Connecting SARL address: 32 Rue de Remparts address: Monaco 98109 address: Monaco contact: administrative name: CTO organisation: CAM Connecting SARL address: 32 Rue de Remparts address: Monaco 98109 address: Monaco phone: +37799907255 e-mail: info@nic.cam contact: technical name: CTO organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com nserver: A.NIC.CAM 194.169.218.77 2001:67c:13cc:0:0:0:1:77 nserver: B.NIC.CAM 185.24.64.77 2a04:2b00:13cc:0:0:0:1:77 nserver: C.NIC.CAM 212.18.248.77 2a04:2b00:13ee:0:0:0:0:77 nserver: D.NIC.CAM 212.18.249.77 2a04:2b00:13ff:0:0:0:0:77 ds-rdata: 5089 8 2 a17021ada565f6b13749741dc51a25b0f524bae6b753343155cfe8426cd29462 ds-rdata: 63412 8 2 574852572a5d0fa1b6c9d1b008851e74a34298e5dcbb0979c347753eec1a23d4 whois: whois.nic.cam status: ACTIVE remarks: Registration information: https://nic.cam/ created: 2016-06-09 changed: 2024-04-30 source: IANA