Generic top-level domainsDNSSEC
Overview
- .capitalone is a brand gTLD application submitted under ICANN's New gTLD Program.
- Applicant: Capital One Financial Corporation.
- Registry listed in the application materials: Verisign.
- Intended purpose (per the applicant): to serve as a trusted, hierarchical, and intuitive namespace for businesses and consumers that use Capital One’s financial products and services.
History
- Application revealed on 13 June 2012 during ICANN's New gTLD Program reveal day.
- Status indicated in application materials: Proposed (brand gTLD).
- Applicant background (from application): Capital One is headquartered in McLean, Virginia; a Fortune 500 company with commercial operations in the United States, Canada, and the United Kingdom; over 40 million customer accounts and over 1,000 branch locations in several U.S. jurisdictions.
- The application states the filing was made in part for defensive reasons and that Capital One planned to analyze market adoption and other brand gTLDs to determine best-in-class use cases.
Usage and Audience
- Initial intended registrants: Capital One and its qualified subsidiaries and affiliates.
- Target audience: Capital One’s business units, subsidiaries, affiliates, and the businesses and consumers that use Capital One’s financial products and services.
- Primary use-case described: to provide a unified, trusted namespace supporting Capital One’s online strategy.
Registration Rules
- Initial registration policy (per the applicant): registrations would be limited to Capital One and its qualified subsidiaries and affiliates to establish operations and sustainability.
- Post-launch evaluation: after five years of operation, Capital One intended to evaluate potential expansion to fee-based registrations for parties outside Capital One and its affiliates.
- Compliance note: the application states that the initial limited distribution, together with requirements in Specification 9 of the Registry Agreement template, is intended to exempt Capital One from annual Code of Conduct Compliance requirements.
SEO and Brand Impact
- The applicant frames .capitalone as a "trusted, hierarchical, and intuitive" namespace intended to strengthen Capital One’s unified digital strategy and brand control.
- As a brand gTLD with limited initial distribution, the namespace is positioned to enhance brand trust and centralized management of Capital One’s domain space rather than serve as a broad public TLD.
Operator
Capital One Financial Corporation
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: CAPITALONE organisation: Capital One Financial Corporation address: 1680 Capital One Drive address: McLean VA 22102 address: United States of America (the) contact: administrative name: Brand Governance organisation: Capital One Financial Corporation address: 1680 Capital One Drive address: McLean VA 22102 address: United States of America (the) phone: +1 302 636 5400 e-mail: capitalonegtld@gcd.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 e-mail: iana@registry.godaddy nserver: A.NIC.CAPITALONE 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.CAPITALONE 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.CAPITALONE 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.CAPITALONE 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.CAPITALONE 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.CAPITALONE 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 16365 8 2 017564f7c0204b23e19605e08e5dcf57c286d6d5097b53440de91d4f04d3abac ds-rdata: 35674 8 2 18a369b6ca7ecd8c34858091e85c169d7d7df070b019a714e8928f6489ed4985 whois: whois.nic.capitalone status: ACTIVE remarks: Registration information: http://www.capitalone.com created: 2016-08-04 changed: 2025-08-13 source: IANA