.care

Overview

• .care is a generic top-level domain (gTLD) proposed under ICANN's New gTLD Program.
• The string conveys themes of caregiving, healthcare, charity and humanitarian activity and is positioned for organizations and individuals focused on those areas.
• It is categorized among Lifestyle new gTLDs and intended to provide new opportunities for online identity and expression.

History

• Applicant and Registry Operator: Donuts (also referenced as Goose Cross). The registry field in application materials lists Demand Media.
• Contract signed: Donuts received a Registry Agreement signed by ICANN on 6 March 2014.
• Delegation: .care was delegated to the DNS Root Zone on 23 April 2014, completing the successful application process.

Usage and Audience

• Target audiences include:
  • Healthcare providers and medical organizations
  • Caregiving services and professionals
  • Charitable and philanthropic organizations
  • Humanitarian and nonprofit groups
  • Individuals and communities discussing care-related issues
• The registry positions .care as a forum for both service providers and people engaged in discussion, information sharing and philanthropic activity.

Registration Rules

• Donuts states a policy of open and inclusive registrations: no entity or group has exclusive rights to register second-level names in .care.
• The operator commits not to "artificially deny access" on the basis of identity alone and favors broad availability to legitimate registrants.
• To limit abuse, Donuts intends to implement an array of protections, including measures aimed at protecting trademark rights and reducing fraud and abuse relative to incumbent TLDs.
• The operator consulted law enforcement, consumer privacy advocates and intellectual property interests when designing these protections.

SEO and Brand Impact

• Positioning: .care is intended to signal caregiving, trust and humanitarian purpose, helping organizations and individuals convey mission and relevance.
• Safety and trust: Donuts commits to introducing enhanced rights and protection mechanisms to raise user safety and reduce fraud and abuse within the TLD.
• Market role: The registry frames .care as adding consumer choice and competition in the domain namespace, enabling new online identities tied to care-related activities.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CARE

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.CARE 2a01:8840:22:0:0:0:0:5 65.22.32.5
nserver:      V0N1.NIC.CARE 2a01:8840:23:0:0:0:0:5 65.22.33.5
nserver:      V0N2.NIC.CARE 2a01:8840:24:0:0:0:0:5 65.22.34.5
nserver:      V0N3.NIC.CARE 161.232.16.5 2a01:8840:fa:0:0:0:0:5
nserver:      V2N0.NIC.CARE 2a01:8840:25:0:0:0:0:5 65.22.35.5
nserver:      V2N1.NIC.CARE 161.232.17.5 2a01:8840:fb:0:0:0:0:5
ds-rdata:     17539 8 2 549ad6134b230096ad3bf9e7af9ce64fff941884104a23428720d55e6007871a

whois:        whois.nic.care

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-17
changed:      2023-09-12
source:       IANA