.casa

Overview

• .casa is a generic top-level domain (gTLD); "casa" is the Spanish word for "house."
• It was created through ICANN's New gTLD Program and is positioned for businesses and individuals associated with homes, property and family-related services.
• The successful applicant and registry operator is Minds + Machines Group Limited (MMX / Minds + Machines).

History

• Proposed as part of ICANN's New gTLD Program.
• Multiple applicants competed for the string, including MMX (Minds + Machines), Donuts (Extra Way, LLC), and an original application from GoDaddy that was later withdrawn.
• GoDaddy withdrew its application for .casa in March 2013 and received a partial refund of application fees.
• In August 2013 MMX prevailed in an auction for the .casa string.
• MMX received a Registry Agreement signed by ICANN on November 21, 2013 after passing Initial Evaluation.
• ICANN listed .casa among strings that were not eligible for the alternative path related to Name Collision mitigation (announced November 2013).
• .casa was delegated to the DNS root zone on 23 September 2014, completing its delegation.

Usage and Audience

• Target audience: real estate firms, construction contractors, decorators, home- and family-related companies, and Spanish-speaking individuals or businesses.
• The TLD is promoted to the Spanish-speaking market; the source notes over 560 million Spanish speakers worldwide as a potential audience.
• .casa is open to the public and available to brands, businesses or individuals wishing to connect their name or services with the concept of "home."

Registration Rules

• .casa is an open gTLD and is available for public registration.
• The registry operator is Minds + Machines Group Limited (MMX).
• Some applicants (MMX and Donuts) submitted Public Interest Commitments (PICs) as part of their applications.

SEO and Brand Impact

• .casa creates an immediate linguistic and thematic association with homes and real estate in Spanish-speaking markets, which can strengthen brand relevance for businesses targeting that audience.
• It is positioned as a memorable, market-specific option for companies and individuals in real-estate and home-related industries.

Notable Cases or Examples

• GoDaddy withdrew its applications for .casa (and .home) in March 2013 to focus on its registrar business; the withdrawals qualified for a refund of most application fees.
• MMX won the .casa string in an August 2013 applicant auction and later signed a Registry Agreement with ICANN.
• Donuts was another former applicant for .casa and, like MMX, submitted a Public Interest Commitment during the application process.
• .casa was among the applied-for strings identified in ICANN's name-collision process as not eligible for the alternative delegation path; further mitigation planning was involved prior to delegation.
• Delegation to the DNS root zone occurred on 23 September 2014.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CASA

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.CASA 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.CASA 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.CASA 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.CASA 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.CASA 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.CASA 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     39931 8 2 9870940f409b2a9d22ab87e5239f8a18b1c44a9b6528ecd318dd78d23eac761b

whois:        whois.nic.casa

status:       ACTIVE
remarks:      Registration information: http://nic.casa/

created:      2014-08-18
changed:      2024-04-16
source:       IANA