Overview
- .casino is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
- The string targets the casino/commerce sector and is categorized under Commerce.
History
- The .casino gTLD was delegated as part of the New gTLD Program and implemented on 19 February 2015.
- On 4 December 2014 it was announced that Donuts (Binky Sky, LLC) won the .casino application after withdrawals from other applicants.
- An Early Access Program (EAP) period for the TLD was scheduled to begin on 27 May 2015.
- Donuts submitted a Public Interest Commitment (PIC) as part of its application.
Usage and Audience
- Intended audience: businesses and services associated with casinos and the regulated gambling/commerce sector.
- The string is explicitly associated with a regulated market sector, which influenced government and advisory body scrutiny.
Registration Rules
- The application for .casino was subject to string contention (marked "Yes").
- Applicants (including Donuts and other contenders) submitted Public Interest Commitments as part of the application process.
- The TLD entered an Early Access Program phase beginning 27 May 2015 (per the application timeline).
SEO and Brand Impact
- The .casino string attracted governmental and advisory scrutiny due to its association with a regulated market sector.
- All applicants for .casino received GAC Early Warnings, noting concerns about consumer protection and insufficient safeguards to prevent consumer harm; such warnings can affect perceived trust and policy expectations around the TLD.
Notable Cases or Examples
- Donuts (Binky Sky, LLC) was the successful applicant after withdrawals by other applicants.
- Former applicants included Famous Four Media (dot Casino Limited), Afilias Limited, and dotBeauty LLC.
- Saudi Arabia's Communications and Information Technology Commission filed an objection against the TLD.
- All .casino applications were issued a GAC Early Warning by Australia's representative and GAC Chair Heather Dryden, citing the regulated nature of the sector and protection concerns.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: CASINO
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.CASINO 2a01:8840:16:0:0:0:0:18 65.22.20.18
nserver: V0N1.NIC.CASINO 2a01:8840:17:0:0:0:0:18 65.22.21.18
nserver: V0N2.NIC.CASINO 2a01:8840:18:0:0:0:0:18 65.22.22.18
nserver: V0N3.NIC.CASINO 161.232.10.18 2a01:8840:f4:0:0:0:0:18
nserver: V2N0.NIC.CASINO 2a01:8840:19:0:0:0:0:18 65.22.23.18
nserver: V2N1.NIC.CASINO 161.232.11.18 2a01:8840:f5:0:0:0:0:18
ds-rdata: 50410 8 2 ac39e42d7cd1a4212ec2539a9a9bac07a8ab840c97823c6205e9264cb1a024ea
whois: whois.nic.casino
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2015-02-13
changed: 2023-09-12
source: IANA
Registrars