Overview
- .cfd is a delegated generic top-level domain (gTLD).
- The string has been positioned and marketed as an abbreviation for "clothing, fashion, and design," targeted at apparel, fashion, and lifestyle businesses.
- The gTLD has also appeared in application materials with an alternative meaning tied to "contracts for difference" (CFD) trading from the original applicant.
History
- The original applicant for .cfd was IG Group Holdings PLC.
- On 16 December 2014 IG Group Holdings PLC assigned the TLD to DotCFD Registry Limited.
- The .cfd string was delegated to the DNS Root Zone on 13 March 2015.
- Template/registry entries associated with the TLD list Short Dot (ShortDot) as manager and CentralNic as the registry provider.
- A February 2021 press notice indicates ShortDot took over marketing/operation of the .cfd extension.
Usage and Audience
- ShortDot has positioned .cfd as a short, memorable three-letter extension tailored to the clothing and fashion sector.
- Target audiences and use cases described by the registry/marketer include:
- Clothing brands, fashion houses, designers, models and influencers
- Apparel manufacturers, footwear businesses and cosmetics companies
- Online boutiques, virtual fashion shows, lifestyle and fashion e-commerce stores
- Fashion blogs, style guides, and creators focused on fashion and design
SEO and Brand Impact
- The marketing position emphasized by ShortDot frames .cfd as a niche, brandable extension for fashion and design — useful for companies seeking a concise, industry-relevant domain.
- The available material does not provide specific claims about search-engine treatment or trust metrics; the value communicated is primarily branding and memorability for fashion-related businesses.
Notable Cases or Examples
- Key milestones rather than individual site examples are noted:
- Application by IG Group Holdings PLC and its stated intent to serve interests related to contracts-for-difference trading in the original application materials.
- Assignment to DotCFD Registry Limited (16 Dec 2014) and delegation to the root zone (13 Mar 2015).
- ShortDot's later positioning and reported takeover/marketing of .cfd (February 2021), reframing the string toward clothing, fashion and design audiences.
Operator
Shortdot SA
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: CFD
organisation: Shortdot SA
address: 29 Boulevard de la Grande-Duchesse Charlotte
address: Luxembourg City L-1331
address: Luxembourg
contact: administrative
name: CEO
organisation: Shortdot SA
address: 29 Boulevard de la Grande-Duchesse Charlotte
address: Luxembourg City L-1331
address: Luxembourg
phone: +352621811103
fax-no: +35227862529
e-mail: sales@nic.icu
contact: technical
name: CTO
organisation: CentralNic
address: Saddlers House, 4th Floor
address: 44 Gutter Lane
address: London EC2V 6BR
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 20 33 88 0600
fax-no: +44 20 33 88 0601
e-mail: tld.ops@centralnic.com
nserver: A.NIC.CFD 194.169.218.122 2001:67c:13cc:0:0:0:1:122
nserver: B.NIC.CFD 185.24.64.122 2a04:2b00:13cc:0:0:0:1:122
nserver: C.NIC.CFD 212.18.248.122 2a04:2b00:13ee:0:0:0:0:122
nserver: D.NIC.CFD 212.18.249.122 2a04:2b00:13ff:0:0:0:0:122
ds-rdata: 10525 8 2 42fd41d6533ac785ef64cf9bd36b16463c5a161da2af25ec08c114b40e82f2d8
ds-rdata: 27596 8 2 56e8c3051413f1831469b223bd4d9761f95d42c821bf84f1ba1c311be7521316
whois: whois.nic.cfd
status: ACTIVE
remarks: Registration information: http://bostonivy.co
created: 2015-03-06
changed: 2024-04-29
source: IANA
Registrars