Overview
- .chrome is a brand generic top-level domain (gTLD) applied for and operated by Google (Charleston Road Registry Inc.).
- Proposed through ICANN's New gTLD Program, the string is intended to represent Google's trademarked term "chrome" and the Google Chrome ecosystem (web browser and Chrome OS).
History
- Application and reveal: .chrome was proposed as part of ICANN's New gTLD Program (Reveal Day recorded on 13 June 2012).
- Contract: A Registry Agreement between Google (Charleston Road Registry Inc.) and ICANN was signed on 24 July 2014 after passing initial evaluation.
- Delegation: .chrome was delegated to the DNS Root Zone on 15 September 2014, completing the successful application for the string.
- Status: The TLD is listed as delegated and is a Google-operated brand gTLD.
Usage and Audience
- Intended audience: Google and entities operating within the Google Chrome ecosystem (Chrome browser, Chrome OS, related products and services).
- Use case: Provide a dedicated, branded domain space for content, products and services that develop or promote the Chrome ecosystem.
- Access model: The applicant states that second-level domains within .chrome are intended for registration and use by Google only and will not be available to the general public for purchase, sale, or registration.
Registration Rules
- Eligibility and restrictions:
- Second-level registrations are intended to be controlled and used by Google exclusively.
- Domain names under .chrome are not intended for public registration.
- Charleston Road Registry intended to operate .chrome as a closed registry and planned to apply for an exemption to the ICANN Registry Operator Code of Conduct so that Google would act as the sole registrar and registrant.
SEO and Brand Impact
- Brand positioning: The applicant describes .chrome as providing a more recognizable, branded and trusted webspace for Google Chrome-related locations online.
- Purpose: Intended to help Google better categorize Chrome-related properties and present a cohesive, branded namespace for users and the Chrome ecosystem.
Operator
Charleston Road Registry Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: CHROME
organisation: Charleston Road Registry Inc.
address: 1600 Amphitheatre Parkway
address: Mountain View CA 94043
address: United States of America (the)
contact: administrative
name: TLD Admin
organisation: Google Inc.
address: 111 8th Avenue
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: iana-contact@google.com
contact: technical
name: TLD Engineering
organisation: Google Inc.
address: 76 Ninth Avenue, 4th Floor
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: crr-tech@google.com
nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata: 56911 8 2 c036ad5481a57eacdecf5780de4aec4a1c433732d50da29a66a1643656d065ba
whois:
status: ACTIVE
remarks: Registration information: https://www.registry.google
created: 2014-09-04
changed: 2025-04-11
source: IANA
