Overview
- .cisco is a brand generic top-level domain (gTLD) created within ICANN's New gTLD Program.
- Intended as an authoritative, authenticated online space for Cisco Technology, Inc., its affiliates and partners, providing brand management and consumer trust.
History
- Application reveal: 13 June 2012 (New gTLD applied-for strings reveal day).
- Name-collision process: ICANN released a final assessment and mitigation plan in October 2013. On 18 November 2013, .cisco was among 25 strings not eligible for an alternative path and required further mitigation steps before delegation.
- Delegation: The string was delegated to the Root Zone on 15 May 2015.
- Registry/operator notes: ICANNWiki template lists Neustar as the registry. The application text and article describe Cisco Technology, Inc. as managing the TLD and acting as its registry/sponsor.
Usage and Audience
- Primary users: Cisco Technology, Inc., and potentially its affiliates and partners.
- Purpose: to provide information, services and resources that promote brand authenticity, trust and convenience.
- Typical uses: brand management, marketing, authoritative consumer-facing resources and partner/affiliate sites tied to the Cisco brand.
- Industries served by Cisco (as cited in the application): enterprises, service providers, small businesses, government, healthcare, education and others.
Registration Rules
- Registry model: described as a restricted registry in the application.
- Control and eligibility: Cisco will create and control domain spaces; registrations are intended for Cisco and, potentially, its affiliates and partners (used to ensure brand authenticity).
- Structure: second- and third-level domains are noted as the mechanism for brand management and marketing.
SEO and Brand Impact
- Intended brand benefits: the .cisco gTLD is positioned as an "authoritative Internet space" to promote trust, convenience and utility for consumers.
- Brand positioning: used to signal authenticity and strengthen Cisco's brand management online.
- Search engines: the source material emphasizes trust and brand authority but does not provide explicit statements on search-engine ranking or indexing behavior.
Operator
Cisco Technology, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: CISCO
organisation: Cisco Technology, Inc.
address: 170 West Tasman Drive
address: San Jose CA 95134
address: United States of America (the)
contact: administrative
name: Chris Niemi
organisation: Markmonitor Inc.
address: 1120 S. Rackham Way, Suite 300
address: Meridian ID 83642
address: United States of America (the)
phone: +1 208 389 5740
e-mail: dotcisco@markmonitor.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.CISCO 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.CISCO 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.CISCO 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.CISCO 156.154.144.44 2610:a1:1071:0:0:0:0:2c
nserver: NS2.DNS.NIC.CISCO 156.154.145.44 2610:a1:1072:0:0:0:0:2c
nserver: NS3.DNS.NIC.CISCO 156.154.159.44 2610:a1:1073:0:0:0:0:2c
ds-rdata: 51292 8 2 2985226f8c44213f8c73e65288eb6f0138383e2ba2cc627a8fd8d7f836b62c48
whois:
status: ACTIVE
remarks: Registration information: http://www.cisco.com
created: 2015-04-16
changed: 2024-05-11
source: IANA
