.clothing

Overview

• .clothing is an active generic top-level domain (gTLD) applied for under ICANN's New gTLD Program.
• The registry operator is Donuts (Steel Lake, LLC). Donuts was the only applicant for the .clothing string.
• The string was delegated to the DNS Root Zone on 6 November 2013.

History

• Donuts received a Registry Agreement signed by ICANN for .clothing on 27 August 2013 after passing Initial Evaluation.
• Delegation to the Root Zone was completed on 6 November 2013, the same day Donuts had nine gTLDs delegated.
• Donuts announced a Sunrise period for its first seven gTLDs (including .clothing) starting 26 November 2013 and closing 24 January 2014. Donuts stated it would not hold a Landrush period for those gTLDs and planned to proceed to general availability on 29 January 2013 (as announced by Donuts in the source material).

Usage and Audience

• Intended audience: apparel and fashion brands, clothing retailers, designers, e-commerce sites, and related businesses and communities.
• Donuts described .clothing as a generic term attractive to a broad range of registrants, facilitating search, self-expression, information sharing, and the provision of legitimate goods and services.
• The registry emphasized inclusiveness and broad accessibility to encourage online identities and innovation within the apparel and fashion sector.

Registration Rules

• Donuts signaled an open registration policy: no entity or group has exclusive rights to second-level names in .clothing.
• The registry indicated it will not artificially deny access to the TLD on the basis of identity alone (without legal cause) and intends broad registrant eligibility.
• Donuts committed to a set of protections against abuse, including measures to protect trademark rights; the registry described these protections in its application materials.
• A Sunrise period was announced to allow trademark holders to register during a protected phase prior to general availability.

SEO and Brand Impact

• Donuts positioned .clothing as introducing consumer choice and competition to the Internet namespace and as a way to provide clearer, industry-specific online identities.
• The registry asserted it would operate the TLD with protections to reduce fraud and abuse and to make the TLD a safer space than some incumbent TLDs, supporting trust for registrants and end users.

Notable Cases or Examples

• .clothing was delegated alongside other Donuts gTLDs such as .camera, .ventures, .lighting, .singles, .voyage, .guru, .holdings and .equipment on 6 November 2013.
• Donuts was listed as the sole applicant for the .clothing string in its ICANN application.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CLOTHING

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.CLOTHING 2a01:8840:1a:0:0:0:0:13 65.22.24.13
nserver:      V0N1.NIC.CLOTHING 2a01:8840:1b:0:0:0:0:13 65.22.25.13
nserver:      V0N2.NIC.CLOTHING 2a01:8840:1c:0:0:0:0:13 65.22.26.13
nserver:      V0N3.NIC.CLOTHING 161.232.12.13 2a01:8840:f6:0:0:0:0:13
nserver:      V2N0.NIC.CLOTHING 2a01:8840:1d:0:0:0:0:13 65.22.27.13
nserver:      V2N1.NIC.CLOTHING 161.232.13.13 2a01:8840:f7:0:0:0:0:13
ds-rdata:     28429 8 2 568008019c12e27101ddbe2dec57563701d527fffd4a61ae82d7c54febad2f2d

whois:        whois.nic.clothing

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2013-10-31
changed:      2023-09-12
source:       IANA