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    • .cloud

    Generic top-level domainsDNSSEC

    Overview

    .cloud is a generic top-level domain (gTLD) intended for companies and services involved in cloud computing. The string is delegated in the DNS root zone, supports DNSSEC, and allows registrations at the second level. The registry is managed by Aruba PEC SpA (a subsidiary of Aruba S.p.A.) with back-end services provided by ARI Registry Services.

    History

    • Introduced (application/announcement) in late 2014 and listed with an introduction date of 2014-11-13.
    • The application succeeded and .cloud was delegated to the DNS root zone on 26 June 2015.
    • A private auction in November 2014 resulted in Aruba becoming the registry operator for .cloud.
    • Registry backend services are provided by ARI Registry Services.
    • Launch timeline (as announced by the registry):
      • Pioneer program announced October 7, 2015
      • Sunrise: November 16, 2015 – January 15, 2016
      • Landrush: January 25 – February 5, 2016
      • General Availability: February 16, 2016

    Usage and Audience

    • Intended use: companies and organizations involved in cloud computing and related services.
    • The TLD is open to everyone; registrants do not need to offer cloud services to acquire a .cloud domain.
    • The registry promoted a Pioneer program featuring more than 30 companies, including Canonical, Odin, Jelastic, Atomia, SpamExperts, OVH and ScreenCloud, which adopted .cloud domains as part of branding or rebranding efforts.

    Registration Rules

    • Registration eligibility: unrestricted — anyone may register.
    • Number of registrations: no limit on how many .cloud domains a person or entity may register.
    • Registration period: domains can be registered for any number of years (registry supports multi-year registrations).
    • Character and length rules:
      • Length: domain labels must be between 3 and 63 characters long.
      • Allowed characters: Latin letters (a–z), digits (0–9), and the hyphen (-).
      • Hyphen cannot be the first or last character of the domain label.
    • Process and fees:
      • Real-time registration without documentation required.
      • Whois privacy service is available for .cloud domains.
      • No additional registry-imposed fees or supplements noted in registry guidance.

    SEO and Brand Impact

    • .cloud is positioned as a cloud-specific namespace suitable for branding by cloud providers, SaaS vendors and related technology companies.
    • The registry's Pioneer program and early adopters used .cloud domains as part of rebranding and service positioning, indicating the TLD is marketed as a sector-specific identity space.

    Notable Cases or Examples

    • Aruba (Aruba PEC SpA / Aruba S.p.A.) won the string and operates the registry.
    • Multiple major organizations applied for .cloud during ICANN's New gTLD process, including Amazon, Google, Symantec, Donuts, Top Level Domain Holdings and CloudNames.
    • Cloud Industry Forum Limited filed community objections against the Symantec, Amazon and Google applications; those objections were not sustained and the applications proceeded.
    • GAC Early Warnings were issued (by Australia and the GAC Chair) for the Symantec, Amazon and Google applications expressing concern about exclusive access to a common generic string.
    • The registry publicly announced a Pioneer program (October 2015) showcasing early adopters and stories on the WorldOf.Cloud portal.

    Operator

    ARUBA PEC S.p.A.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CLOUD

organisation: ARUBA PEC S.p.A.
address:      Via San Clemente 53
address:      Ponte San Pietro (BG) 24036
address:      Italy

contact:      administrative
name:         Francesco Simondi
organisation: Aruba PEC S.p.A.
address:      Via San Clemente 53
address:      Ponte San Pietro BG 24036
address:      Italy
phone:        +39.05750505
fax-no:       +39.0575862000
e-mail:       registry@get.cloud

contact:      technical
name:         Francisco Obispo
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto Ontario M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     7041 13 2 03e1b41319fdd3a14e27ce35ffba8036da51e328165ce102ae69a6c1203f64e4

whois:        whois.nic.cloud

status:       ACTIVE
remarks:      Registration information: https://www.get.cloud

created:      2015-06-18
changed:      2025-05-20
source:       IANA

    Registrars