Generic top-level domainsDNSSEC
Overview
.compare is a generic top-level domain (gTLD) delegated to the DNS on 15 January 2016 as part of ICANN's New gTLD Program. The string was applied for and is operated under the control of iSelect Ltd. The registry is listed as ARI Registry Services; back-end services have been provided by Verisign. The TLD is intended to serve as a branded namespace for comparison and advisory services.
History
- Delegation date: 15 January 2016.
- Applied for under ICANN's New gTLD Program (reveal day referenced 13 June 2012).
- Applicant/operator: iSelect Ltd (application priority listed as 949).
- Registry services listed as ARI Registry Services; Verisign provided back-end services according to the application text.
- Intended from the outset to operate as a restricted registry under iSelect's control.
Usage and Audience
- Primary users: iSelect Ltd, its affiliates and commercial partners.
- Purpose: to provide authoritative information and resources related to online comparison and advisory services for household products and services.
- Target industries and categories mentioned by the applicant include health insurance, life insurance, car and travel insurance, home loans, mobile services and other household products.
- Use cases: second- and third-level domains to represent specific product or service categories and for marketing, signalling brand authenticity to consumers.
Registration Rules
- Registry model: restricted registry.
- Control and eligibility: iSelect can create and control domain spaces; intended use by iSelect, its affiliates and partners rather than general public registrations.
- Structure: the applicant described using second- and third-level domains for category-specific and marketing purposes.
SEO and Brand Impact
- Brand positioning: designed as a branded namespace to promote trust, authenticity and accessibility for consumers seeking product comparisons.
- Intended benefits: iSelect stated .compare would streamline consumer access to comparison tools and strengthen iSelect's reputation by conveying authoritative, branded information.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: COMPARE organisation: Registry Services, LLC address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) contact: administrative name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy nserver: A.NIC.COMPARE 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.COMPARE 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.COMPARE 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.COMPARE 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.COMPARE 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.COMPARE 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 27319 8 2 3b57ac3d5396b250896e78b988f741beacf93733daf02048f86763aea3272445 whois: whois.nic.compare status: ACTIVE remarks: Registration information: http://nic.compare/ created: 2015-12-23 changed: 2024-04-16 source: IANA