Generic top-level domainsIDNDNSSEC
Overview
.cooking is a generic top-level domain (gTLD) intended for the cooking and culinary sector. Operated by Minds + Machines (MMX), the string is meant to identify websites related to cooking, from professional chefs and restaurants to amateur cooks, culinary organizations and food-focused commerce.
History
- Applicant/operator: Minds + Machines Group Limited (MMX) was the sole applicant for the .cooking gTLD; the string was one of 68 applications MMX filed.
- Registry agreement: MMX received a signed registry agreement with ICANN on November 21, 2013 after passing Initial Evaluation.
- Delegation: The .cooking string was delegated to the DNS Root Zone on March 31, 2014.
Usage and Audience
Targeted users and typical use cases include:
- Professional chefs, restaurants and culinary businesses.
- Amateur cooks, cooking communities and recipe sites.
- Culinary organizations, cooking schools and food-related non-profits.
- Food-focused e-commerce platforms, kitchen appliance brands and other food industry services.
The gTLD is positioned to help sites visibly affiliate themselves with the cooking world and to facilitate sharing of methods, tips and best practices among cooks of all levels.
Registration Rules
- TLD type: Open gTLD — registrations are intended to be broadly available rather than limited to members of a particular organization.
- Policy stance: The registry explicitly rejected restrictive eligibility rules (for example, requiring membership in a specific organization) to encourage broad adoption for any legal purpose.
- Privacy and Whois: The registry will comply with applicable ICANN rules and relevant laws regarding Whois and registrant privacy; updates to privacy/Whois policies are to be posted on the .cooking website.
SEO and Brand Impact
- Brand signaling: .cooking is promoted as an easily identifiable domain for sites that want to affiliate themselves with cooking and culinary content, serving as a clear topical indicator to users.
- Marketing value: The registry states .cooking can act as a recognizable banner to help attract customers and better connect professionals and enthusiasts within the cooking community.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: COOKING organisation: Registry Services, LLC address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) contact: administrative name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy nserver: A.NIC.COOKING 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.COOKING 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.COOKING 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: X.NIC.COOKING 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.COOKING 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.COOKING 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 19084 8 2 1ebfd6587779a23692abf0af38f79ab41282e544ab54f04a6c07168523234587 whois: whois.nic.cooking status: ACTIVE remarks: Registration information: http://nic.cooking/ created: 2014-02-28 changed: 2024-04-16 source: IANA