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    • .credit

    Generic top-level domainsIDNDNSSEC

    Overview

    .credit is a generic top-level domain (gTLD) created through ICANN's New gTLD Program. The string is intended for entities and content related to credit and credit-related services, offering a dedicated namespace for banks, credit issuers, vendors and commentators in the financial sector. The registry operator is Donuts (Snow Shadow, LLC), and the TLD was delegated to the DNS root in 2014.

    History

    • Proposed as part of ICANN's New gTLD Program; applicant and eventual registry operator was Donuts (Snow Shadow, LLC).
    • Donuts' application succeeded and a Registry Agreement with ICANN was signed on 20 March 2014.
    • .credit was delegated to the Root Zone of the DNS on 7 May 2014.
    • The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden), which raised concerns that the proposed implementation did not include sufficient protections for consumer harm in a regulated market.

    Usage and Audience

    • Target audiences and typical registrants described in the application include:
      • Banks, credit unions and credit card companies
      • Financial institutions and lenders
      • Retailers, stores, vendors and automobile dealers that extend credit
      • Analysts, ratings agencies, consumer advocates and journalists who review or comment on credit products
    • Donuts characterized .credit as a generic, utilitarian TLD intended to facilitate search, self-expression, information sharing and the provision of legitimate goods and services related to credit.

    Registration Rules

    • Donuts stated it will encourage open and inclusive registration policies rather than restricting second-level registrations by eligibility.
    • No entity or group would have exclusive rights to register second-level names in .credit according to the application.
    • Donuts committed to an extensive array of protections against abuse, including protections aimed at trademark rights and consumer safety, and described plans to deploy nearly two dozen new rights and protection mechanisms developed with input from law enforcement, consumer privacy advocates and intellectual property interests.
    • The registry emphasized minimizing fraud and abuse and working toward a downward trend in such incidents while avoiding overly restrictive eligibility constraints.

    SEO and Brand Impact

    • The applicant framed .credit as beneficial for discoverability and branding for credit-related services, arguing the string helps users find and identify relevant businesses and information.
    • Donuts promoted the TLD as a safer namespace compared with incumbent TLDs by committing additional protection mechanisms and operational safeguards intended to reduce fraud and abuse and increase consumer trust.

    Notable Milestones

    • Registry Agreement signed with ICANN: 20 March 2014.
    • Delegation to the DNS Root Zone: 7 May 2014.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CREDIT

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.CREDIT 2a01:8840:22:0:0:0:0:54 65.22.32.54
nserver:      V0N1.NIC.CREDIT 2a01:8840:23:0:0:0:0:54 65.22.33.54
nserver:      V0N2.NIC.CREDIT 2a01:8840:24:0:0:0:0:54 65.22.34.54
nserver:      V0N3.NIC.CREDIT 161.232.16.54 2a01:8840:fa:0:0:0:0:54
nserver:      V2N0.NIC.CREDIT 2a01:8840:25:0:0:0:0:54 65.22.35.54
nserver:      V2N1.NIC.CREDIT 161.232.17.54 2a01:8840:fb:0:0:0:0:54
ds-rdata:     49534 8 2 dc1db287046fca135c071640a2da5b5a357aaa6ae900bb324035baebbd461a90

whois:        whois.nic.credit

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-24
changed:      2023-09-13
source:       IANA

    Registrars