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    • .creditunion

    Generic top-level domainsDNSSEC

    Overview

    .creditunion is a generic top-level domain (gTLD) proposed under ICANN's New gTLD Program to provide a trusted, hierarchical namespace for entities with a meaningful nexus to the credit union sector. The TLD is intended for credit unions, trade associations, service organizations, regulators, and vendors serving the credit union community.

    History

    • Proposed under ICANN's New gTLD Program with CUNA (Credit Union National Association) as the sole applicant.
    • Registry provider listed as Afilias and tld_status indicated as Active.
    • CUNA announced a planned price range for domains of roughly $100–$200 and reported about 60% interest in polling of credit unions.
    • In September 2020 CUNA announced transfer of the .creditunion registry to DotCoop.
    • The applying entity, CUNA Performance Resources, LLC (CUNA LLC), was formed in Wisconsin in 2004 and is the registry applicant named in the application materials.

    Usage and Audience

    • Target audience:
      • Credit unions
      • Credit union trade associations and leagues
      • Credit union service organizations
      • Regulatory bodies tied to the credit union sector
      • Vendors and service providers whose products are aimed primarily at credit unions
    • Intended to create a cohesive, trusted namespace for the credit union community and related organizations.

    Registration Rules

    • Registrant eligibility: only organizations and individuals meeting a defined "nexus" with the credit union sector are permitted to register. CUNA LLC planned to publish a charter describing eligibility criteria.
    • Validation: the registry considered internal validation, third-party validation, or membership-based automatic eligibility as options for validating registrants.
    • Name selection criteria: initial registrations by third parties were to be limited to domain names that correspond with a registrant's business or trade name to reduce phishing, malware, and cybersquatting.
    • Phased rollout:
      • Stage One (3–12 months): primarily defensive registrations by CUNA LLC and select members to test technical, security and interoperability aspects.
      • Stage Two: implementation of Sunrise and Trademark Clearing House (TMCH) rights protection mechanisms and expansion of registrations within the sector.
    • Acceptable use policy: registrants must comply with prohibited-activity rules; failure to comply may lead to suspension or cancellation of registrations.
    • Rights protection: the registry proposed enhanced Rights Protection Mechanisms, including a trademark challenge modeled on dotAsia's process.
    • Privacy and data handling: registry operation intended to follow CUNA Inc.'s Statement of Privacy Principles and include contractual RRA language to notify registrars of purposes, recipients, access/correction mechanisms, and to take reasonable steps to protect personal data.

    SEO and Brand Impact

    • The registry positions .creditunion as a "trusted" and sector-specific namespace intended to convey authenticity and reduce abuse (phishing, malware, cybersquatting) within the credit union ecosystem.
    • Transfer to DotCoop aligns .creditunion with cooperative-sector branding and restrictive registration policies aimed at maintaining trust and sector integrity.

    Notable Cases or Examples

    • CUNA LLC indicated it would register a small number of second-level domains for CUNA Inc. and select credit union members for testing and defensive purposes during the initial rollout.
    • September 2020: ownership of the .creditunion registry was announced as transferred from CUNA to DotCoop.

    Operator

    DotCooperation, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       CREDITUNION

organisation: DotCooperation, LLC
address:      1775 I Street NW, 8th Floor
address:      Washington DC 20006
address:      United States of America (the)

contact:      administrative
name:         Chief Marketing Officer
organisation: DotCooperation, LLC.
address:      1775 I Street NW, 8th Floor
address:      Washington DC 20006
address:      United States of America (the)
phone:        +1 703 728 4176
e-mail:       finn@identity.coop

contact:      technical
name:         Francisco Obispo
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto ON M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     11419 13 2 2393ddf8501d382cb4a700c85abcc974a95aad110898b8becc4bdba60b5e50f1

whois:        whois.nic.creditunion

status:       ACTIVE
remarks:      Registration information:
remarks:      http://www.identity.coop/creditunion

created:      2015-10-15
changed:      2025-05-21
source:       IANA

    Registrars