Generic top-level domainsDNSSEC
Overview
- .crs is a brand generic top-level domain (gTLD) associated with Federated Co-operatives Limited (FCL) and the Co-operative Retailing System (CRS).
- The string was applied for through ICANN's New gTLD Program and was delegated to the DNS root zone on 15 October 2014.
- The label .crs can also refer to a file extension (EAGLE/Gerber bottom solder cream files) in other contexts.
History
- Proposed in ICANN's New gTLD Program; the successful applicant named was Federated Co-operatives Limited.
- Reveal Day for applied-for strings (including .crs) was 13 June 2012.
- A Registry Agreement with ICANN was signed for .crs on 3 April 2014.
- .crs was delegated to the Root Zone on 15 October 2014.
- According to ICANNWiki, the registry operator is Verisign and the TLD is classified as a delegated brand gTLD.
Usage and Audience
- Intended primarily for the Co-operative Retailing System — FCL and its approximately 240 retail cooperatives serving more than 500 communities.
- Purpose described by the applicant:
- To provide a standardized top-level domain connecting member retailers and their branches.
- To offer an authenticated environment that supports branding consistency, security, and authenticity for CRS members.
- Target audience includes FCL member co-operatives, their branches, and customers seeking authenticated CRS online resources.
Registration Rules
- The applicant stated the primary mission of the .crs gTLD is to connect the 240 member retailers and their branches in an authenticated environment and to preserve CRS brand integrity.
- Federated Co-operatives Limited indicated an intention to request a Specification 9 exempt TLD system as part of their application.
SEO and Brand Impact
- The applicant emphasized brand-related objectives for the gTLD: preserving goodwill, distinctiveness and brand integrity of CRS.
- Stated goals include providing members and the public confidence that content on the .crs domain is authentic, genuine, safe and secure, and delivering an enhanced online experience.
Operator
Federated Co-operatives Limited
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: CRS organisation: Federated Co-operatives Limited address: 401 22nd Street East address: Saskatoon SK S7K 3M9 address: Canada contact: administrative name: Director, Digital Commerce and Solutions organisation: Federated Co-operatives Limited address: P.O. Box 1050 address: 401 22nd Street East address: Saskatoon SK S7K 3M9 address: Canada phone: 306.649.5670 e-mail: ngtld-fcl@cscglobal.com contact: technical name: Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@donuts.email nserver: A0.NIC.CRS 2a01:8840:6e:0:0:0:0:25 65.22.112.25 nserver: A2.NIC.CRS 2a01:8840:71:0:0:0:0:25 65.22.115.25 nserver: B0.NIC.CRS 2a01:8840:6f:0:0:0:0:25 65.22.113.25 nserver: C0.NIC.CRS 2a01:8840:70:0:0:0:0:25 65.22.114.25 ds-rdata: 63622 8 2 d1647f1f8b7a8508b81f1d822c27581b628f7351ee8d99b8dc32a2bd802e0c37 whois: whois.nic.crs status: ACTIVE remarks: Registration information: created: 2014-08-28 changed: 2023-08-11 source: IANA