Generic top-level domainsDNSSEC
Overview
- .cruise is a proposed generic top-level domain (gTLD) submitted under ICANN's New gTLD Program.
- Intended meaning/use: a domain string associated with the cruise industry (industry category).
- Status (per source): Proposed; no registry operator or implementation details provided in the source.
History
- Applicants listed in the source:
- Cruise Lines International Association Inc. (CLIA) — described as the largest association of major cruise lines with 26 members operating in North America. The applicant submitted a Public Interest Commitment (PIC).
- Viking River Cruises Ltd. — described as a leading river cruise line.
- Template metadata in the source lists priority values: "701 - Viking River Cruises Ltd." and "1581 - Cruise Lines International Association Inc." (as provided by the source).
- Both applications were processed as part of ICANN's New gTLD Program.
Usage and Audience
- Primary intended audience: cruise industry stakeholders such as cruise lines, river cruise operators, industry associations, and related travel/trade businesses.
- The TLD was categorized in the source as an Industry new gTLD.
Registration Rules
- The source notes that CLIA submitted a Public Interest Commitment (PIC) as part of its application.
- Both .cruise applications received a GAC (Governmental Advisory Committee) Early Warning concerning exclusive access to a common generic string. The warning highlights potential competition and public-interest concerns about granting exclusive control over a broadly relevant industry term.
- No specific eligibility criteria, registration periods, character rules, or registry policies were provided in the source.
SEO and Brand Impact
- The GAC Early Warning indicated that seeking exclusive access to a common generic string like .cruise could have unintended consequences and a negative impact on competition — a factor that can affect market perception and trust.
- Because the TLD was proposed (not implemented) in the source, there is no registry track record to assess trust, search-engine behavior, or brand adoption.
Notable Cases or Examples
- Cruise Lines International Association Inc. (CLIA): applicant, large North American cruise industry association; submitted a Public Interest Commitment.
- Viking River Cruises Ltd.: applicant and a leading river cruise operator.
- GAC Early Warnings: both applicants received Early Warnings from the representative of Australia and GAC Chair Heather Dryden, flagging concerns about exclusivity and competition.
Operator
Viking River Cruises (Bermuda) Ltd.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: CRUISE organisation: Viking River Cruises (Bermuda) Ltd. address: 5700 Canoga Avenue Suite 200 address: Woodland Hills CA 91367 address: United States of America (the) contact: administrative name: SVP of Marketing organisation: Viking River Cruises (Bermuda) Ltd. address: 5700 Canoga Avenue Suite 200 address: Woodland Hills CA 91367 address: United States of America (the) phone: +1.818.227.1234 fax-no: +1.818.594.8446 e-mail: ngtld-cruise@cscglobal.com contact: technical name: Senior Director, DNS Infrastructure Group organisation: Afilias address: 300 Welsh Road address: Building 3, Suite 105 address: Horsham PA 19044 address: United States of America (the) phone: +1 215.706.5700 fax-no: +1 215.706.5701 e-mail: tld-tech-poc@afilias.info nserver: A0.NIC.CRUISE 2a01:8840:ba:0:0:0:0:25 65.22.192.25 nserver: A2.NIC.CRUISE 2a01:8840:bd:0:0:0:0:25 65.22.195.25 nserver: B0.NIC.CRUISE 2a01:8840:bb:0:0:0:0:25 65.22.193.25 nserver: C0.NIC.CRUISE 2a01:8840:bc:0:0:0:0:25 65.22.194.25 ds-rdata: 33220 8 2 254d748f9e700bd632010eeffe96cc5a1dfef5b4a85a18a1ab4962ea81f9937f whois: whois.nic.cruise status: ACTIVE remarks: Registration information: remarks: http://www.vikingrivercruises.com created: 2016-10-21 changed: 2023-08-11 source: IANA