Overview
- .cuisinella is a brand generic top-level domain (gTLD) created as part of ICANN's New gTLD Program.
- The TLD is intended to promote the Cuisinella brand, a kitchen furniture brand of S.A.L.M S.A.S. (SALM).
History
- The .cuisinella application was submitted under the New gTLD Program (Reveal Day referenced 13 June 2012).
- The string was delegated to the DNS Root Zone on 3 July 2014.
- Registry information in the available source notes ARI Registry Services in an infobox, while the application materials identify SALM S.A.S. as the manager/registry for the TLD.
Usage and Audience
- Purpose: Provide an authoritative, cohesive online space to communicate and showcase the many facets of the Cuisinella brand.
- Intended audience: Cuisinella customers, affiliates and stakeholders interested in the company's kitchen furniture products and brand communications.
- Brand background (from the applicant statement):
- SALM has manufactured kitchen furniture since 1959; the Cuisinella brand was established in 1992.
- By the late 2000s and early 2010s, Cuisinella had grown to become a leading kitchen brand in France and a major European exporter.
Registration Rules
- The applicant (SALM) stated that registrations in .cuisinella will not be made commercially available to the general public.
- All domain name registrations in the TLD will be registered to and maintained by SALM for its own exclusive use.
- SALM indicated it would not sell, distribute, or transfer control or use of any registration to third parties that are not affiliates (as defined in the Registry Agreement).
- To enable this model, SALM intended to request an exemption from clause 1b of the Registry Operator Code of Conduct (Specification 9) pursuant to clause 6 of the Code of Conduct, allowing the registry to register domain names in its own right.
SEO and Brand Impact
- The TLD is positioned as a dedicated brand namespace to:
- Strengthen consistent brand presentation and customer engagement online.
- Provide a clear, company-controlled digital space for Cuisinella content and services.
- Because registrations are reserved for the company and its affiliates, the namespace is controlled to preserve brand integrity rather than serve as a general-purpose commercial TLD.
Notable Examples
- The available source contains no specific example domain names or third-party uses; the TLD is described as intended for exclusive use by SALM and its affiliates to represent the Cuisinella brand.
Operator
SCHMIDT GROUPE S.A.S.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: CUISINELLA
organisation: SCHMIDT GROUPE S.A.S.
address: 5, rue Clemenceau
address: Liepvre 68660
address: France
contact: administrative
name: Project & Process Manager
organisation: SCHMIDT GROUPE S.A.S.
address: 5, rue Clemenceau
address: Liepvre 68660
address: France
phone: +442070151717
e-mail: ngtld-schmidt@cscglobal.com
contact: technical
name: Project & Process Manager
organisation: SCHMIDT GROUPE S.A.S.
address: 5, rue Clemenceau
address: Liepvre 68660
address: France
phone: +442070151717
e-mail: ngtld-schmidt@cscglobal.com
nserver: A.NIC.CUISINELLA 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.CUISINELLA 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.CUISINELLA 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.CUISINELLA 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.CUISINELLA 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.CUISINELLA 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 35209 8 2 1fc1ee72fadcc8085a2f62c861bddb4b556dfc33b9356845550be284de05b383
whois: whois.nic.cuisinella
status: ACTIVE
remarks: Registration information: http://nic.cuisinella/
created: 2014-06-19
changed: 2023-11-30
source: IANA
